Marketing Manager

Baker Tilly; Gurugram District; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

BTVK Advisory in India seeks an experienced Marketing Manager to lead a team of Marketing Specialists, ensuring high-quality marketing support and outstanding client service for internal stakeholders.

You will drive planning, governance, and performance metrics, oversee resource allocation across campaigns, push automation and content initiatives, and coordinate with global teams to deliver measurable results. The role reports to GTM Directors and shapes the regional marketing agenda.

Qualifications

• Bachelor’s degree required; MBA/MS in Marketing preferred.
• Minimum of 5 years of resource management, project/workflow management, and/or sales/marketing experience.
• Strong organizational and project management skills with the ability to direct, manage, and provide input on the work of others.
• Proven ability to coach, mentor, and manage others.
• Executive presence and leadership skills with ability to interface with leaders at all levels.
• Ability to think critically and identify creative solutions.
• Experience with global, diverse teams and cross-cultural collaboration.
• Familiarity with marketing automation and digital marketing technologies.
• Proficiency with MS Office Suite and MS Teams/SharePoint.

Responsibilities

• Lead, coach, and develop a team of Marketing Specialists in India, ensuring high-quality marketing support and exceptional client service to internal stakeholders.
• Establish team goals aligned with business priorities, oversee performance management, and drive capability-building initiatives to enhance team skills and career development.
• Oversee resource allocation, balancing workload and capacity planning across projects, campaigns, and business priorities; manage seasonality and delivery risks.
• Establish quality standards, governance processes, and performance metrics to ensure excellence across deliverables.
• Develop and present performance, capacity, and business review reports to leadership, aligning India and global marketing teams.
• Drive innovation, automation, and process optimization to enhance efficiency, scalability, and quality across marketing functions.
• Support GTM Directors to plan and deliver marketing strategies and integrated campaigns across channels.
• Collaborate with subject matter experts and lead development of industry-focused content (white papers, articles, case studies).
• Drive multi-channel demand generation and client engagement campaigns with measurable business outcomes; support market intelligence.

Skills

Resource management

Project management

Team leadership

Coaching

Executive presence

Cross-cultural collaboration

Marketing automation

Digital marketing tech

MS Office

Education

Bachelor’s degree

MBA/MS in Marketing

Tools

Microsoft Office Suite

MS Teams / SharePoint

Job description

Overview

BTVK Advisory is a leading advisory firm whose specialized professionals guide clients through an ever-changing business world, helping them win now and anticipate tomorrow. BTVK Advisory, and its affiliated entities, have operations in North America, South America, Europe, Asia, and Australia. BTVK Advisory’s ultimate parent entity, Baker Tilly US, LLP, is an independent member of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 141 territories, with 43,000 professionals and a combined worldwide revenue of $5.2 billion.

Baker Tilly is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, gender identity, sexual orientation, or any other legally protected basis, in accordance with applicable federal, state or local law.

Job Description:

Responsibilities

• Lead, coach, and develop a team of high performing Marketing Specialists in India, ensuring the delivery of high-quality marketing support and exceptional client service to internal stakeholders.
• Establish team goals aligned with business priorities, oversee performance management, and drive capability-building initiatives to enhance team skills, effectiveness, and career development.
• Oversee resource allocation, balancing workload, and capacity planning across projects, campaigns, and business priorities, proactively managing seasonality, competing demands, and delivery risks.
• Establish quality standards, governance processes, best practices, and performance metrics to ensure operational excellence, consistency, and continuous improvement across deliverables.
• Develop and present performance, capacity, and business review reports to leadership, providing actionable insights and ensuring alignment across India and global marketing teams.
• Drive innovation, automation, and process optimization initiatives to enhance efficiency, scalability, and quality across marketing and client experience support functions.
• Support GTM Directors to plan and deliver marketing strategies and integrated campaigns across channels (though leadership, events, sponsorships, advertising, digital platforms).
• Collaborate with subject matter experts and lead the development and promotion of industry-focused content and thought leadership materials, such as white papers, articles and case studies.
• Drive the execution of multi-channel demand generation and client engagement campaigns for selected services and industries, ensuring alignment with firm brand standards, strategic priorities, and measurable business outcomes. Support market intelligence team in conducting market and prospect research.
• Monitor, analyses, and report on campaign performance, market trends, competitor activity, and emerging marketing technologies (including AI-enabled marketing capabilities) to optimize effectiveness, improve ROI, and support lead generation and revenue growth. Coordinate market intelligence research project backlog and operations analyst coverage with Operations manager.

Qualifications

• Bachelor’s degree is required. An MBA or MS in Marketing is preferred.
• Minimum of 5 years of related resource management, project/workflow management, and/or sales and marketing experience; including demonstrated involvement with building and leading performing teams. Experience in public accounting or professional services environment preferred.
• Strong organizational and project management skills with the ability to direct, manage, and provide constructive input on the work of others.
• Proven ability to coach, mentor, and manage others.
• Strong executive presence and demonstrated leadership skills, good judgment, and ability to effectively interface with employees and leaders at all levels within the firm.
• Ability to understand problems, think critically, and identify creative solutions.
• Experience working with global, diverse teams and effectively navigating cross-cultural collaboration.
• Good understanding of marketing automation and digital marketing technologies preferred.
• Proficiency in Microsoft Office Suite and M365 products (Excel, PowerPoint, Outlook, MS Teams, SharePoint).