Market Research Manager

Agami Business Advisory; India; Presencial; INR 900.000 - 1.500.000; Jornada completa

Descripción de la vacante

Agami Business Advisory is seeking a field researcher/market intelligence professional to drive FMCG market coverage through retail outlet profiling and consumer interviews across India.

The role requires evaluating geographic coverage, report accuracy, and competitive insights, with extensive travel and direct interaction with retailers and consumers to generate actionable market intelligence.

Formación

• Graduate or postgraduate in Marketing, Business Administration, Commerce or a related discipline.
• Approximately 5–10 years of experience in FMCG market research, trade marketing, sales intelligence or field research.
• Experience in pan shop trade, mouth freshener, confectionery, tobacco-adjacent FMCG or related impulse-purchase categories preferred.
• Strong understanding of Indian retail markets, retailer behaviour and regional trade practices.
• Comfortable conducting independent field interviews and interacting with retailers and consumers.
• Proficient in Excel, PowerPoint, survey tools and MIS reporting.
• Strong communication, analytical, observation and presentation skills.
• Willing to travel extensively across India, including smaller towns and rural markets.

Responsabilidades

• Number and quality of retail outlets and consumer interviews covered.
• Geographic coverage and frequency of market visits.
• Accuracy and timeliness of research reports.
• Quality and depth of competitor intelligence.
• Effectiveness of trade scheme tracking and execution audits.
• Identification of new market opportunities and actionable insights.
• Reliability and completeness of the market intelligence database.

Conocimientos

Communication

Analytical thinking

Observation

Presentation

Educación

Graduate/Postgraduate in Marketing/Business/Admin/Commerce

Herramientas

Excel

PowerPoint

Survey tools

MIS reporting

Descripción del empleo

Role & responsibilities

• Number and quality of retail outlets and consumer interviews covered.
• Geographic coverage and frequency of market visits.
• Accuracy and timeliness of research reports.
• Quality and depth of competitor intelligence.
• Effectiveness of trade scheme tracking and execution audits.
• Identification of new market opportunities and actionable insights.
• Reliability and completeness of the market intelligence database.

Preferred candidate profile

• Graduate or postgraduate in Marketing, Business Administration, Commerce or a related discipline.
• Approximately 5-10 years of experience in FMCG market research, trade marketing, sales intelligence or field research.
• Experience in the pan shop trade, mouth freshener, confectionery, tobacco-adjacent FMCG or related impulse-purchase categories will be preferred.
• Strong understanding of Indian retail markets, retailer behaviour and regional trade practices.
• Comfortable conducting independent field interviews and interacting with retailers and consumers.
• Proficient in Excel, PowerPoint, survey tools and MIS reporting.
• Strong communication, analytical, observation and presentation skills.
• Willing to travel extensively across India, including smaller towns and rural markets.