Market Analyst

Walkaroo International; Coimbatore District; On-site; INR 250,000 - 350,000; Full time

Job summary

Walkaroo International is seeking a Market Survey Executive to gather and interpret data on footwear products, pricing, customer preferences, and market trends across the North Region. You will conduct regular market visits, evaluate competitor releases, track best-selling designs, and provide actionable insights to product management and marketing teams.

Freshers with strong product interest may apply; 3–5 years of footwear market experience is preferred; willingness to undertake extensive

Qualifications

• Diploma or degree in a relevant field.
• Diploma in Footwear / Retail Management is an added advantage.
• 3–5 years in footwear market survey, product development, merchandising, or retail.
• Freshers with strong product interest and market knowledge can also apply.

Responsibilities

• Conduct regular market visits across assigned territories.
• Collect data on competitor products, prices, new launches, offers, and trends.
• Track best-selling articles and fast-moving designs in sports shoes, sneakers, and sandals.
• Monitor seasonal demand, regional preferences, and customer buying behavior.
• Identify gaps and opportunities in the existing product range.
• Prepare daily/weekly market visit reports with data, photos, and competitor samples.
• Maintain price comparison sheets and trend analysis reports.
• Share consolidated insights for product planning and launch decisions.

Skills

Footwear knowledge

Market research

Data interpretation

Field visits

Communication skills

Education

Diploma / Degree in relevant field

Footwear / Retail management diploma (advantage)

Tools

Excel

Job description

We are looking for a Market Survey Executive with strong knowledge of fashion industry as well as footwear market. The ideal candidate should have good understanding of product features, pricing, customer preferences, and market trends. This role will support the Product Management and Marketing teams by providing accurate and timely market intelligence in North Region.

Key Responsibilities:

A. Market Survey Analysis

• Conduct regular market visits across assigned territories.
• Collect data on competitor products, prices, new launches, offers, and trends.
• Track best-selling articles and fast-moving designs in sports shoes, sneakers, and sandals.
• Monitor seasonal demand, regional preferences, and customer buying behavior.
• Identify gaps and opportunities in the existing product range.

B. Product Knowledge Evaluation

• Understand technical aspects of footwear:
  • Upper materials
  • Sole types
  • Construction methods (cemented, strobel, direct-injection)
  • Comfort and performance features
• Evaluate competitors designs and specifications.
• Provide product feedback and suggestions for new development.

C. Marketing Merchandising Inputs

• Study retail display, branding, packaging, and marketing activities of competitors.
• Collect information on discounts, schemes, offer periods.
• Update the team on market shifts and emerging categories (casual sneakers, athleisure, kids sports, etc.).

D. Reporting Documentation

• Prepare daily/weekly market visit reports with data, photos, and competitor samples.
• Maintain price comparison sheets and trend analysis reports.
• Share consolidated insights for product planning and launch decisions.

Mandatory Skills

• Strong knowledge of footwear products, especially sports shoes, sneakers sandals.
• Understanding of market dynamics, retail structure, and consumer preferences.
• Basic understanding of footwear production process, materials, and components.
• Good observation skills and ability to analyse data.
• Ability to communicate insights clearly to product and category teams.

Educational Qualification

• Minimum: Diploma / Degree
• Added advantage: Diploma in Footwear / Retail Management

Experience

• 3 - 5 years in footwear market survey, product development, merchandising, or retail.
• Freshers with strong product interest and market knowledge can also apply.

Personal Qualities

• Passion in fashion trends (Footwear Prefferd)
• Strong communication and interpersonal skills
• Energetic, self-driven and comfortable with extensive field visits
• Ability to work independently and meet timelines

Key Deliverables

• Weekly market survey report
• Competitor price product analysis
• Market trend updates
• Suggestions for new product development
• Insights for category planning launch calendar

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.