Manager - Web technologies (Shopify&Marketing Technology)

Westlake Brands; Mumbai; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

Westlake Brands seeks a hands-on, technically fluent Manager - Web Technologies to own the Shopify platform, performance, and martech stack behind our digital storefront. This builder-leader will mentor a team, review Liquid code, and partner with Marketing, Design, Product, and agencies to ship fast, conversion-focused web experiences.

You will manage multiple storefronts across regions, ensure privacy compliance, and drive CRO efforts while aligning technical work with business goals.

Qualifications

• Bachelor's degree (or equivalent) with 5+ years in web development/eCommerce tech, including 1–3 years in a lead or management capacity.
• Referenceable experience developing and supporting production storefronts for global brands with high transaction volumes.
• Proven ability to manage multiple storefronts simultaneously across regions, brands, or markets.
• Comfortable working across global time zones and collaborating with distributed teams, agencies, and stakeholders.
• Deep, hands-on development experience with Shopify / Shopify Plus, including Liquid theme development and the app ecosystem.
• Proven experience with marketing technology tools - email/SMS platforms (Klaviyo), GA4, Google Tag Manager, and tag/data-layer management.
• Solid understanding of conversion tracking, attribution, and pixel implementation across major ad platforms.
• Experience with A/B testing and CRO tools and methodologies.
• Strong project management skills and the ability to juggle multiple priorities and stakeholders.
• SEO/AEO/GEO/AIO technical fundamentals (structured data, site architecture, performance).
• Excellent communication skills - able to translate between technical and non-technical audiences.

Responsibilities

• Own the Shopify Plus storefronts' day-to-day tasks, roadmap, and app ecosystem; manage checkout extensibility for promotions and custom logic.
• Evaluate, implement, and develop third-party apps and integrations (ERP, OMS, PIM, subscriptions, reviews, loyalty, shipping/tax).
• Explore headless/composable initiatives (Hydrogen/Oxygen) where they add value and report on progress.
• Own martech integration with email/SMS (Klaviyo), CRM, CDP, and marketing automation; manage analytics and data layer governance.
• Support conversion tracking, attribution, and pixel management across major ad platforms; CRO collaboration with marketing.
• Translate business goals into technical requirements, timelines, and prioritized roadmaps; ensure privacy compliance (GDPR/CCPA).
• Collaborate with Marketing, Design, Merchandising, Product, and IT to deliver a shared roadmap; monitor KPIs for site performance and uptime.
• Stay ahead of Shopify/martech landscape and recommend improvements; lead cross-functional teams and vendors.

Job description

About the Role

We're looking for a hands-on, technically fluent Manager - Web Technologies to own the platform, performance, and marketing technology stack behind our digital storefront. This is a builder-meets-leader role: you'll manage our Shopify (Plus) ecosystem end-to-end, integrate and optimize our marketing technology tools, and partner closely with Marketing, Design, Product, and external agencies to ship a fast, reliable, conversion-focused web experience.

You should be equally comfortable reviewing Liquid code and a data layer as you are prioritizing a roadmap and mentoring a team. If you love the intersection of engineering, marketing, and revenue, this is for you.

What You'll Do

Shopify Platform Ownership

• Own the day-to-day tasks, roadmap, and health of our Shopify Plus storefront(s), including theme architecture, customizations, and app ecosystem.
• Manage Shopify checkout extensibility, Shopify Functions, and Scripts （or successors） to support promotions, bundling, and custom checkout logic.
• Evaluate, implement, and develop third-party apps and integrations (ERP, OMS, PIM, subscriptions, reviews, loyalty, shipping/tax).
• Explore and support headless/composable initiatives (Hydrogen, Oxygen, or custom front ends) where they add value.
• Establish and enforce version control, staging/QA workflows, and deployment best practices.
• Own the martech ecosystem and its integration with the web platform - email/SMS (e.g., Klaviyo, Braze), CRM, CDP, and marketing automation.
• Manage analytics and tag governance: GA4, Google Tag Manager, server-side tagging, and a clean, well-documented data layer.
• Support conversion tracking, attribution, and pixel/consent management across ad platforms (Meta, Google, TikTok, etc.).
• Partner with marketing on CRO: A/B and multivariate testing, personalization, and landing page optimization.
• Ensure privacy compliance (consent management, GDPR/CCPA) across tracking and data collection.
• Translate marketing and business goals into technical requirements, scope, and timelines.
• Partner cross-functionally with Marketing, Design, Merchandising, Product, and IT to prioritize and deliver a shared roadmap.
• Set and monitor KPIs for site performance, uptime, page speed, and conversion.
• Stay ahead of the Shopify and martech landscape and recommend improvements.

What You'll Bring

Required

• Bachelor's degree (or equivalent) with a minimum of 5 years of relevant experience in web development / eCommerce technology, including 1-3 years in a lead or management capacity.
• Referenceable experience developing and supporting production storefronts for global brands with high transaction volumes - you can point to live, high-traffic sites you've built and kept running in production.
• Proven ability to manage multiple storefronts simultaneously across regions, brands, or markets.
• Comfortable working across global time zones and collaborating with distributed teams, agencies, and stakeholders.
• Deep, hands-on development experience with Shopify / Shopify Plus, including Liquid theme development and the app ecosystem.
• Proven experience with marketing technology tools - email/SMS platforms (e.g., Klaviyo), GA4, Google Tag Manager, and tag/data-layer management.
• Solid understanding of conversion tracking, attribution, and pixel implementation across major ad platforms.
• Experience with A/B testing and CRO tools and methodologies.
• Strong project management skills and the ability to juggle multiple priorities and stakeholders.
• SEO/AEO/GEO/AIO technical fundamentals (structured data, site architecture, performance).
• Excellent communication skills - able to translate between technical and non-technical audiences.

Nice to Have

• Experience with headless/composable commerce (Hydrogen, Oxygen, or a custom stack).
• Familiarity with CDPs and marketing automation platforms.
• Experience with server-side tagging and consent management platforms.
• Working knowledge of REST/GraphQL APIs and integrating Shopify with ERP/OMS/PIM systems.
• Experience managing agencies, contractors, or a small internal team.