Manager - Visual Merchandiser

Croma; Mumbai; On-site; INR 650,000 - 900,000; Full time

Job summary

Croma in Mumbai is seeking a design and visual merchandising specialist to craft engaging store displays, demo zones and brand partnerships across electronics.

You will codify display guidelines, plan festive and product-launch resets with minimal disruption, and drive category-wide improvements through audits, training, and performance insights.

Qualifications

• Background in design and visual merchandising is essential.
• Experience/understanding of displays and brand partnerships related to visual merchandising.
• Familiarity with electronics category.

Responsibilities

• Display standardized product displays, end caps, demo zones, fixtures and ensure store-wide consistency.
• Define and codify display guidelines across categories.
• Build brand zones / SOH design with standardized size and look for coherence.
• Design zones like demo and experience areas and plan aisle usage.
• Apply value engineering to reduce costs of props and fixtures.
• Plan floor changes for festive, seasonal, and new product launches with minimal disruption.
• Provide governance for store-suggested changes to ensure guideline adherence.
• Conduct controlled experiments to identify improvement opportunities across categories.
• Perform regular store visits to audit visual standards and compliance.
• Create training and coaching materials for store staff.
• Track display performance and share insights on customer engagement and sales lift.

Skills

Design

Visual merchandising

Brand partnerships

Job description

Role & responsibilities

• Display standardized product displays, end caps, demo zones, accessory walls, fixtures, for different categories
• Define and codify display guidelines across categories
• Build brand zones / SOH design and bring standardization in size, look and feel to ensure consistency across stores and coherence within a store, while providing certain flexibility for meeting manufacturer brand guidelines
• Define / Design various zones, like demo and experience zones, use of aisles
• Bring value engineering thinking to ensure cost efficiency on props / fixtures

Campaigns and product launches

• Plan and roll out floor changes for different occasions

• i. Festive specific
• ii. Season specific
• iii. New product launches

• Bring freshness in visual merchandising, that can improve discovery and consideration
• Partner with marketing to ensure that the marketing collaterals / signages for any such changes
• Plan any resets in a way that minimizes any floor disruption
• Provide governance mechanism for changes recommended by stores to ensure adherence to overall guidelines

3. Ongoing improvements

• Try controlled experiments across categories to identify improvement opportunities that can be rolled out after assessing impact
• Conduct regular store visits to audit visual standards, adherence to guidelines, etc. to improve compliance
• Contribute in creating training and coaching material for store staff
• Track display performance and share insights on what is driving customer engagement and sales lift

Preferred candidate profile

• Background in design and visual merchandising is essential
• Experience / understanding of displays and brand partnerships related to visual merchandising
• Familiarity of electronics category