VM-Design & Plannogram

Shoppers Stop; Mumbai; Presencial; INR 600 000 - 900 000; Tempo integral

Resumo da oferta

Shoppers Stop is seeking an innovative Visual Merchandiser to design and execute compelling window and in-store displays that align with brand aesthetics and seasonal themes.

The role involves developing cohesive design language across fashion categories, creating 3D renderings, and leading nationwide implementation with a strong focus on profitability and brand storytelling.

Qualificações

• Bachelor's degree in visual merchandising, fashion communication or graphic design from NIFT/NID/Pearl.
• Proficiency in design software (Adobe Creative Suite, Corel Draw and 3D tools) and knowledge of lighting/props is essential.

Responsabilidades

• Design innovative window displays and establish a cohesive design language across store categories within budgets.
• Create and arrange merchandise displays that are visually engaging and theme-connected.
• Design creative props and POPs to enhance visual impact and brand image.
• Produce 3D design renderings to illustrate store-level concepts.
• Develop final design prototypes and share decks with zonal teams; lead uniform execution pan-India.
• Stay updated with trends in visual merchandising and retail design; integrate new ideas where appropriate.
• Create styling decks aligned with seasonal fashion themes.
• Build a robust vendor base for quality execution.
• Visit stores frequently to understand challenges and apply learnings to ideation.
• Shoplook creation for Menswear, Indianwear, Kidswear & Westernwear; Planogram creation with mock setups.
• Review new store layouts with category zoning and product placement recommendations.
• Oversee VM design to ensure cohesive customer journey and visual presentation.

Conhecimentos

Creative thinking

Space planning

Trend forecasting

Vendor management

Formação académica

Bachelor's degree in visual merchandising (NIFT/NID/Pearl)

Ferramentas

Adobe Creative Suite

Corel Draw

3D software

Descrição da oferta de emprego

Innovative visual merchandiser responsible for designing and creating attractive visual displays for fashion department store which results in fresh & creative design ideas and also help in intuitive conversions. Follow mind to marker design strategies which will employ visual merchandising principles to convert show windows, instore clusters and facades into prospects by driving branding and sales objectives. This should also result in maximizing profitability, keeping in mind the brand’s visual and design aesthetics.

As creative and innovative thinkers, they shall use their skills in visual design and space utilization to enhance the aesthetic appeal of window displays, walkways, counters, and in-store displays across all categories. The designer should maintain the visual appearance to highest standards and in sync with company’s design values. Following are the responsibilities:

• Designing innovative window display concepts and establishing a cohesive design language across different store categories, aligned with business requirements and allocated budgets.
• Creating and arranging displays of merchandise that are visually engaging and are connected to the ongoing theme.
• Designing creative props and POP’s to enhance the visual impact of displays and create a cohesive brand image with 360-degree experience.
• Should be able to create 3D design renderings to get an understanding of design at a store level.
• Create the final prototypes of designs and share the design decks with the zonal teams and take the lead to work closely with team to execute it uniformly pan India.
• Staying up to date with the latest trends in visual merchandising, retail design, and related fields, and incorporating new ideas and techniques into displays where appropriate.
• Be in tune with current fashion trends to help and create styling decks as per the seasonal themes.
• Develop a strong base of vendors who can deliver best quality execution.
• Frequent store visits to understand challenges and needs & apply the same while ideation.
• Shoplook Creation for Menswear, Indianwear, Kidswear & Westernwear.
• Planogram Creation along with Mock Setups & Floor-Walk Planning across all categories.
• New Store Layout Review- Category Zoning & Product Placement Recommendations.
• Overall VM Design Oversight ensuring a cohesive customer journey and visual presentation.

Qualifications and Education Requirements

• A bachelor's degree from NIFT/NID/Pearl in visual merchandising, fashion communication or graphic design.
• Knowledge of design software, such as Adobe Creative Suite, Corel Draw and 3D software is essential for creating digital mockups and designs. Familiarity with lighting, props, and other technical aspects of visual merchandising is also helpful.