Manager - Sales Effectiveness

Accenture in India; Bengaluru; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

Accenture Bengaluru seeks an experienced Manager of Sales Effectiveness to lead content development across landing pages, brochures, emailers, and sales collateral. You will craft messaging frameworks aligned with business goals and guide content across the customer journey from prospecting to engagement.

The role emphasizes collaboration with sales, product, digital, and marketing teams, ensuring high-quality, on-brand content that supports campaigns and conversions while tracking performance

Qualifications

• 12+ years of experience in sales enablement, content marketing, marketing communications, or related functions.
• Strong writing, editing, storytelling, and communication skills.
• Strong knowledge of content strategy, customer journeys, lead generation, sales funnels, and conversion optimization.
• Proven experience creating sales and marketing content across multiple formats and channels.
• Strong stakeholder management and cross-functional collaboration skills.
• Ability to manage multiple priorities and deliver within timelines.
• Strong attention to detail and ability to translate business requirements into effective content.

Responsibilities

• Develop content for landing pages, brochures, emailers, ads, advertorials, presentations, solution briefs, case studies, and sales collateral.
• Create messaging frameworks and content plans aligned with business goals, target audiences, and sales objectives.
• Develop content supporting the full customer journey, including prospecting, lead generation, nurturing, and engagement.
• Partner with sales, marketing, product, digital, and business teams to understand requirements and translate them into effective content.
• Support campaigns across websites, email, paid media, social media, and other digital channels.
• Collaborate with creative/design teams for effective execution and consistent brand communication.
• Monitor content performance and optimize messaging, engagement, lead generation, and conversion.
• Maintain consistent brand voice, messaging, quality, and communication standards.
• Track industry trends, customer insights, competitor positioning, and content best practices.
• Manage multiple projects, prioritize deliverables, and ensure timely, high-quality execution.

Skills

Sales Effectiveness

Content Strategy & Planning

Copywriting & Editing

Sales Enablement Content

Marketing Collateral Development

Education

Graduate (Marketing, Mass Com., Journalism Preferred)

Tools

SEO & Digital Content Optimization

Lead Generation Content

Campaign Content Development

Customer Journey Mapping

Cross-functional Collaboration

Content Performance Analytics

Job description

Management Level: 07 - Manager - Sales Effectiveness

Location: Bengaluru

Must have skills: Sales Effectiveness, Content Strategy & Planning, Copywriting & Editing, Sales Enablement Content, Marketing Collateral Development

Good to have skills: SEO & Digital Content Optimization, Lead Generation Content, Campaign Content Development, Customer Journey Mapping, Cross-functional Collaboration, Content Performance Analytics

Experience: 12+ years of experience is required

Educational Qualification: Graduate (Marketing, Mass Com., Journalism Preferred)

Key Roles & Responsibilities

Develop content for landing pages, brochures, emailers, ads, advertorials, presentations, solution briefs, case studies, and sales collateral.

Create messaging frameworks and content plans aligned with business goals, target audiences, and sales objectives.

Develop content supporting the full customer journey, including prospecting, lead generation, nurturing, and engagement.

Partner with sales, marketing, product, digital, and business teams to understand requirements and translate them into effective content.

Support campaigns across websites, email, paid media, social media, and other digital channels.

Collaborate with creative/design teams for effective execution and consistent brand communication.

Monitor content performance and optimize messaging, engagement, lead generation, and conversion.

Maintain consistent brand voice, messaging, quality, and communication standards.

Track industry trends, customer insights, competitor positioning, and content best practices.

Manage multiple projects, prioritize deliverables, and ensure timely, high-quality execution.

Required Qualifications

12+ years of experience in sales enablement, content marketing, marketing communications, or related functions.

Strong writing, editing, storytelling, and communication skills.

Strong knowledge of content strategy, customer journeys, lead generation, sales funnels, and conversion optimization.

Proven experience creating sales and marketing content across multiple formats and channels.

Strong stakeholder management and cross-functional collaboration skills.

Ability to manage multiple priorities and deliver within timelines.

Strong attention to detail and ability to convert business requirements into effective content.

About Us

B2B, technology, consulting, or professional services experience preferred.

Backed by a $1 billion investment over three years, Accenture launched its LearnVantage business in March 2024, providing comprehensive learning and training services to help organizations reskill and upskill their people and achieve greater business results in the AI economy. Powered by an AI-native platform, Accenture LearnVantage offers learning strategy and design, personalized learning experiences, learning managed services and certifications, all supported by a robust partner network and access to more than 2,000 mentors around the world.

For more information, please visit www.accenture.com/learnvantage