Manager - Sales Effectiveness

Accenture; Bengaluru; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

Accenture in Bengaluru seeks a senior Manager—Sales Effectiveness to lead content strategy and sales enablement content that supports the customer journey and drives revenue. You will coordinate with sales, marketing, product, and digital teams to translate business needs into compelling content across channels.

The role requires 12+ years of experience, strong writing and storytelling skills, and expertise in marketing communications, content strategy, and collateral development.

Qualifications

• 12+ years of experience in sales enablement, content marketing, marketing communications, or related functions.
• Strong writing, editing, storytelling, and communication skills.
• Strong knowledge of content strategy, customer journeys, lead generation, sales funnels, and conversion optimization.
• Proven experience creating sales and marketing content across multiple formats and channels.

Responsibilities

• Develop content for landing pages, brochures, emailers, ads, advertorials, presentations, solution briefs and sales collateral.
• Create messaging frameworks and content plans aligned with business goals, target audiences, and sales objectives.
• Develop content supporting the full customer journey, including prospecting, lead generation, nurturing, and engagement.
• Partner with sales, marketing, product, digital, and business teams to translate requirements into effective content.
• Support campaigns across websites, email, paid media, social media and other digital channels.
• Collaborate with creative teams for consistent brand communication.
• Monitor content performance and optimize messaging, engagement, lead generation, and conversion.

Skills

Sales Effectiveness

Content Strategy

Copywriting & Editing

Sales Enablement Content

Marketing Collateral Development

Education

Graduate (Marketing, Mass Com., Journalism Preferred)

Job description

Job Description

Management Level: 07 - Manager - Sales EffectivenessLocation: Bengaluru

Must have skills: Sales Effectiveness, Content Strategy & Planning, Copywriting & Editing, Sales Enablement Content, Marketing Collateral Development

Good to have skills: SEO & Digital Content Optimization, Lead Generation Content, Campaign Content Development, Customer Journey Mapping, Cross-functional Collaboration, Content Performance Analytics

Experience: 12+ years of experience is required

Educational Qualification: Graduate (Marketing, Mass Com., Journalism Preferred)

Key Roles & Responsibilities

• Develop content for landing pages, brochures, emailers, ads, advertorials, presentations, solution briefs, case studies, and sales collateral.
• Create messaging frameworks and content plans aligned with business goals, target audiences, and sales objectives.
• Develop content supporting the full customer journey, including prospecting, lead generation, nurturing, and engagement.
• Partner with sales, marketing, product, digital, and business teams to understand requirements and translate them into effective content.
• Support campaigns across websites, email, paid media, social media, and other digital channels.
• Collaborate with creative/design teams for effective execution and consistent brand communication.
• Monitor content performance and optimize messaging, engagement, lead generation, and conversion.
• Maintain consistent brand voice, messaging, quality, and communication standards.
• Track industry trends, customer insights, competitor positioning, and content best practices.
• Manage multiple projects, prioritize deliverables, and ensure timely, high-quality execution.

Required Qualifications

• 12+ years of experience in sales enablement, content marketing, marketing communications, or related functions.
• Strong writing, editing, storytelling, and communication skills.
• Strong knowledge of content strategy, customer journeys, lead generation, sales funnels, and conversion optimization.
• Proven experience creating sales and marketing content across multiple formats and channels.
• Strong stakeholder management and cross-functional collaboration skills.
• Ability to manage multiple priorities and deliver within timelines.
• Strong attention to detail and ability to convert business requirements into effective content.
• B2B, technology, consulting, or professional services experience preferred.

About Us

Backed by a $1 billion investment over three years, Accenture launched its LearnVantage business in March 2024, providing comprehensive learning and training services to help organizations reskill and upskill their people and achieve greater business results in the AI economy. Powered by an AI-native platform, Accenture LearnVantage offers learning strategy and design, personalized learning experiences, learning managed services and certifications, all supported by a robust partner network and access to more than 2,000 mentors around the world.

For more information, please visit www.accenture.com/learnvantage

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.