Manager, Sales Analyst

Global Banking School; Dadri; On-site; INR 1,500,000 - 2,800,000; Full time

Job summary

GEDU Global Education is seeking a Manager – Sales Analyst in Noida to drive data-driven decision making, forecasting and insights across global student recruitment markets. You will own dashboards, pipeline analytics, CRM governance and cross-functional collaboration.

The role requires 8–12+ years in sales analytics, advanced Excel, Power BI and Tableau, and a strong business sense to improve enrolment growth and revenue.

Qualifications

• Bachelor's degree in a related discipline; 8–12+ years in Sales Analytics, Business Analytics, Commercial Analytics, or Sales Planning.
• Advanced proficiency in Excel, Power BI, Tableau, CRM platforms and analytics tools.

Responsibilities

• Develop and maintain executive dashboards and management reports.
• Track Leads, Applications, Offers, Payments, Visas, and Enrolments.
• Monitor performance across markets, campuses, channels, and teams.
• Deliver insights and recommendations to improve business outcomes.
• Build forecasting models using trends, pipeline data, and conversion metrics.
• Analyse the recruitment funnel from Lead to Enrolment.
• Develop base, upside, and downside scenarios.
• Identify risks and opportunities impacting future performance.
• Monitor competitor activity, market demand, and recruitment trends.
• Track visa regulations and economic factors.
• Conduct market opportunity and risk assessments.
• Identify performance gaps and funnel leakages.
• Develop scorecards and benchmarking frameworks.
• Drive continuous improvement.
• Ensure CRM data accuracy and integrity.
• Maintain reporting accuracy and KPI definitions.
• Improve CRM adoption and reporting utilization.
• Resolve data quality issues.
• Automate recurring reporting processes.
• Improve efficiency through analytics tools.
• Develop scalable dashboards and reporting solutions.
• Manage commission reporting and validation.
• Monitor productivity and performance metrics.
• Partner with Finance and Operations teams.
• Collaborate with Sales, Pre-Sales, Admissions, Visa Operations, Marketing, Finance, Operations and Technology teams.

Skills

Sales Analytics

Business Intelligence

Forecasting

Market Intelligence

CRM Analytics

Data Visualization

Education

Bachelor's Degree in related discipline

Tools

Power BI

Tableau

CRM platforms

Job description

Manager – Sales Analyst

Location: Noida, Uttar Pradesh, India

ROLE PURPOSE

The Manager - Sales Analyst - will play a critical role in driving data-driven decision-making, forecasting, performance management, and commercial insights across global student recruitment markets.

KEY RESPONSIBILITIES

Sales Reporting & Business Performance

• Develop and maintain executive dashboards and management reports.
• Track Leads, Applications, Offers, Payments, Visas, and Enrolments.
• Monitor performance across markets, campuses, channels, and teams.
• Deliver insights and recommendations to improve business outcomes.

Forecasting & Pipeline Analytics

• Build forecasting models using trends, pipeline data, and conversion metrics.
• Analyse the recruitment funnel from Lead to Enrolment.
• Develop base, upside, and downside scenarios.
• Identify risks and opportunities impacting future performance.

Market Intelligence & Commercial Insights

• Monitor competitor activity, market demand, and recruitment trends.
• Track visa regulations and economic factors.
• Conduct market opportunity and risk assessments.

KPI MANAGEMENT & SALES PRODUCTIVITY

Key Metrics: Lead-to-Enrolment Conversion, Application Conversion, Pipeline Velocity, Revenue, Productivity, CPL and CPE.

• Identify performance gaps and funnel leakages.
• Develop scorecards and benchmarking frameworks.
• Drive continuous improvement.

CRM GOVERNANCE & DATA MANAGEMENT

• Ensure CRM data accuracy and integrity.
• Maintain reporting accuracy and KPI definitions.
• Improve CRM adoption and reporting utilization.
• Resolve data quality issues.

PROCESS IMPROVEMENT & AUTOMATION

• Automate recurring reporting processes.
• Improve efficiency through analytics tools.
• Develop scalable dashboards and reporting solutions.

CRO PERFORMANCE & COMMISSION MANAGEMENT

• Manage commission reporting and validation.
• Monitor productivity and performance metrics.
• Partner with Finance and Operations teams.

CROSS-FUNCTIONAL COLLABORATION

Collaborate with Sales, Pre-Sales, Admissions, Visa Operations, Marketing, Finance, Operations and Technology teams.

SKILLS & COMPETENCIES

Technical: Sales Analytics, Business Intelligence, Forecasting, Market Intelligence, CRM Analytics, Data Visualization.

Leadership: Strategic Thinking, Commercial Acumen, Stakeholder Management, Communication and Decision Making.

EXPERIENCE & QUALIFICATIONS

• Bachelor's Degree in related discipline.
• 8-12+ years in Sales Analytics, Business Analytics, Commercial Analytics, or Sales Planning.
• Advanced proficiency in Excel, Power BI, Tableau, CRM platforms and analytics tools.

SUCCESS MEASURES

• Improved forecast accuracy.
• Enhanced sales productivity and conversion rates.
• Better CRM data quality and reporting effectiveness.
• Increased automation and operational efficiency.
• Contribution towards enrolment growth and revenue achievement.

About Us

GEDU Global Education is a dynamic and innovative group of education providers.

Across our institutions, programmes are designed to have a direct impact on the lives of our students, apprentices and trainees; to equip them with the skills, knowledge and experience necessary for success in their chosen field.

GEDU Services Pvt. Ltd. is a world-class shared services center with a team of over 500 experts and customised delivery capabilities to support the GEDU Group institutions. We offer end-to-end student on-boarding services and support our institutions in shaping a bright future for students.