Manager - Retail & Branding

Madhya Pradesh Women Poultry Producers Company; Bhopal; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Madhya Pradesh Women Poultry Producers Company is seeking a dynamic Manager Retail & Marketing to lead brand development, drive retail growth, and craft marketing strategies across 17 units. The role blends strategic thinking with practical execution to heighten brand visibility and business results.

The candidate will oversee campaigns, market insights, and digital marketing while collaborating with unit managers to optimize opportunities and deliver measurable growth.

Qualifications

• Graduate/MBA in Marketing, Business Administration, Retail Management or related field.
• 4–8 years of relevant experience in Poultry, Animal Husbandry, FMCG.
• Experience in campaign planning, market analysis and retail growth.
• Strong communication, presentation and negotiation skills.
• Willingness to travel extensively across the company's 17 units.

Responsibilities

• Develop brand presence across locations and ensure consistent representation at retail outlets.
• Expand retail presence and identify new opportunities, channels and segments.
• Plan and execute marketing campaigns, promotions and customer engagement initiatives.
• Conduct market and competitor analysis to inform pricing and positioning.
• Oversee digital marketing presence and campaigns to showcase the brand and products.
• Coordinate with Unit Managers across 17 units to implement initiatives and gather insights.
• Monitor performance, report to management and adjust strategies for growth.

Skills

Campaign planning

Market analysis

Retail growth

Consumer behaviour

Negotiation skills

Communication skills

Travel willingness

Education

Graduate/MBA in Marketing or related field

Job description

Manager Retail & Marketing

Department: Retail & Marketing

Position: Manager Retail & Marketing

Location: Bhopal / As per business requirements

Reporting To: CEO

Nature of Role: Business Development, Retail, Brand & Marketing

About the Role

We are looking for a dynamic and result-oriented Manager Retail & Marketing who can strengthen the visibility of MPWPCL as a brand, expand its retail presence, and develop marketing strategies that directly contribute to business growth.

The role will involve working across our 17 operational units, understanding the local market and customer behaviour, identifying business opportunities, and creating campaigns and initiatives that improve brand awareness, customer engagement and sales.

The ideal candidate should be someone who can think strategically but execute practically—someone who understands that marketing is not only about communication and visibility, but also about creating measurable business results.

Key Roles & Responsibilities

1. Brand Development & Market Visibility

• Develop and implement strategies to strengthen MPWPCL’s brand presence across its operating locations and target markets.
• Ensure consistent representation of the brand across retail outlets, products, promotional material, events and other customer touchpoints.
• Develop initiatives to increase awareness of the company, its products and its work among consumers and relevant stakeholders.
• Identify opportunities to position MPWPCL differently from competitors and build a strong, recognizable brand identity.

2. Retail Development & Business Growth

• Develop and execute strategies to strengthen the company's retail business and market presence.
• Identify new retail opportunities, potential markets, customer segments and channels for business expansion.
• Work closely with operational units to understand product availability, local demand and sales potential.
• Develop initiatives to increase customer acquisition, repeat purchases and overall retail sales.
• Explore partnerships, institutional sales, local businesses and other channels that can generate additional revenue.

3. Marketing Campaigns & Promotions

• Conceptualize and execute marketing campaigns, promotional activities and customer engagement initiatives to boost sales.
• Develop location-specific campaigns based on local customer preferences, market conditions and business objectives.
• Plan seasonal, festival and product-specific campaigns to drive demand.
• Coordinate with internal teams and external agencies/vendors for execution of marketing activities.
• Track campaign performance and evaluate ROI to determine which initiatives should be scaled, modified or discontinued.

4. Market Research & Marketing Analysis

• Conduct regular market and competitor analysis to understand pricing, customer behaviour, product trends and competitive positioning.
• Analyse sales data, customer trends and market feedback to identify opportunities and areas requiring improvement.
• Monitor performance across the 17 units and identify units/markets with potential for increased sales.
• Develop periodic marketing reports and provide actionable insights to management.
• Use data and market intelligence to support business and marketing decisions.

5. Digital Marketing & Customer Engagement

• Develop and oversee the company's digital marketing presence across relevant platforms.
• Plan content, campaigns and communication that effectively showcase the brand, products, people and impact of MPWPCL.
• Explore digital channels for customer acquisition and engagement, including social media, WhatsApp and other relevant platforms.
• Develop customer feedback mechanisms and use insights to improve products, services and customer experience.

6. Coordination Across 17 Operational Units

• Work closely with Unit Managers and relevant teams across all 17 operational units to understand their business requirements and market opportunities.
• Develop common marketing frameworks while allowing campaigns to be adapted to local market conditions.
• Support units in implementing retail and marketing initiatives effectively.
• Ensure regular collection of market feedback, sales information and customer insights from each unit.
• Identify successful initiatives at individual units and replicate them across other locations where relevant.

7. Performance Monitoring & Strategy

• Set measurable targets for marketing and retail initiatives and regularly review performance against them.
• Develop strategies to improve sales, customer reach, brand recall and market penetration.
• Present periodic marketing and business performance reports to management.
• Continuously evaluate the effectiveness of existing marketing strategies and recommend improvements.
• Take ownership of assigned business growth targets and ensure timely execution of initiatives.

Desired Candidate Profile

• Graduate/MBA in Marketing, Business Administration, Retail Management or a related field.
• 4–8 years of relevant experience in Poultry, Animal Husbandry, Fisheries, Consumable Goods, Retail, FMCG, Consumer Business, Sales & Marketing, Brand Management or Business Development.
• Experience in campaign planning, market analysis and retail/business growth.
• Strong understanding of consumer behaviour and local market dynamics.
• Ability to analyse sales and market data and convert insights into actionable strategies.
• Strong communication, presentation and negotiation skills.
• Willingness to travel extensively across the company's operational units.
• Strong execution skills with the ability to independently manage campaigns and initiatives.
• Experience working in a multi-location business environment will be an advantage.