Group Head - Programmatic Buying

LS Digital Group; Navi Mumbai; On-site; INR 90,000 - 130,000; Full time

Job summary

LS Digital Group in Navi Mumbai, Maharashtra, India seeks a skilled programmatic marketer to lead DV360 campaigns, manage client accounts, and optimize across display, video, and app campaigns. The role requires hands-on DV360 experience and a DV360 certification, with the ability to integrate analytics and tracking across platforms.

The candidate will collaborate with internal teams, drive reporting, and improve performance for performance-based campaigns in a on-site work setup.

Qualifications

• Experience with DV360 and programmatic buying.
• DV360 certified.
• Experience managing DV360 app campaigns and tagging for tracking.

Responsibilities

• Build digital marketing roadmap and proposals involving DV360 for awareness, acquisition, remarketing, app installs and video branding.
• Link App Analytics platforms to DV360 and create ad tags/floodlight tags for tracking conversions and audiences.
• Collaborate with internal teams to implement tracking mechanisms.
• Manage client accounts for display, TrueView, video and search campaigns on DV360/CM/Google Ads.
• Monitor budgets, pacing, impression share, bidding, and performance metrics for optimization.
• Support creative team with ad creatives including HTML5, VAST and rich media assets.
• Communicate campaign performance to clients and stakeholders.
• Generate campaign reports at start, during, and after.
• Audit accounts for gaps in structure and targeting.
• Plan, execute, and manage programmatic campaigns.
• Understand performance across digital platforms and optimize accordingly.
• Prefer experience with performance-based campaigns.

Skills

Programmatic Buying

DV360

DV360 Certified

Tools

Google Campaign Manager

Job description

Job Description

About This Job

LS Digital Group

Location: Navi Mumbai, Maharashtra, India

Work Mode: On-site

Industry: Business Consulting and Services,Marketing Services,Advertising Services

Roles & Responsibilities

• Build digital marketing roadmap & proposals involving DV360 for clients, including awareness & acquisition campaigns, remarketing campaigns, app installs, and video branding.Experience managing App Campaigns on DV360 while optimizing for reach/install/conversion.
• Also experience linking App Analytics platforms to DV360.Create different ad tags/floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integrating platforms to import/export audiences and conversions.
• Collaborate with internal teams to ensure implementation of tracking mechanisms.
• Perform client account management responsibilities for display/TrueView/video/search campaigns by structuring campaigns, IOs, line items, and ad groups on DV360/CM/Google Ads.
• Monitor accounts daily with respect to budget caps, campaign pacing, lost bidding, impression share, and other key metrics to drive optimization strategies.
• Support the creative design team with ideas for ad creatives and templates including VAST, Rich Media, HTML5, and static display creatives.
• Communicate with clients/POCs to keep them updated on campaign performance against predefined goals.
• Generate reports at three stages of campaigns—before, during, and after.
• Audit advertising accounts and identify gaps in structure and targeting.
• Plan, execute, and manage programmatic campaigns.
• Understand performance across digital platforms.
• Preferably have experience working on performance-based campaigns.

Primary Skills (Mandatory)

• Programmatic Buying (Intermediate)
• Experience working on DV360
• DV360 Certified

Secondary Skills (Optional)

• Google Campaign Manager (Intermediate)
• Marketing