Manager – Product Marketing – BFSI

Right Brain Recruitment; Navi Mumbai, Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

A leading recruitment firm is looking for a candidate to engage with product managers and develop effective communication strategies for product marketing campaigns. Responsibilities include tracking campaign efficacy and implementing best practices from industry trends. The ideal candidate should demonstrate creativity in client outreach and understand innovative approaches to communication.

Qualifications

• Collaborate with Product Manager/Business Heads to understand product attributes and customer segments.
• Develop communication for campaigns with agencies/in-house design teams.
• Track and analyse campaign efficacy using quantitative metrics.
• Monitor competitors to identify trends and best practices.
• Apply research insights to craft effective communications.
• Utilize A/B testing to improve messaging efficacy.
• Leverage technology for client outreach and response.

Responsibilities

• Engage with Product Manager/Business Heads to understand product attributes.
• Develop communication for Product Marketing campaigns.
• Track & analyse campaign efficacy.
• Refer to research for insight mining.
• Use A/B testing to improve communication efficacy.
• Track competition to understand trends and implement best practices.
• Refer to research for insight mining and apply it for communication.
• Use A/B testing to improve efficacy and learn what works.
• Work on innovations and leveraging technology for client outreach and response efficacy.

Skills

Product marketing

Campaign analysis

A/B testing

Cross-functional collaboration

Market research

Job description

JOB ROLE:

– Engage with the Product Manager/Business Heads to develop understanding on product attributes, customer segments and positioning understanding for communication consistency.

– Demonstrate reasonable knowledge and expertise on business challenges and targets for the year for the various products under the portfolio handled.

– Develop communication through collaborations with advertising agencies/in-house design teams as per organizational guidelines for various Product Marketing campaigns.

– Effectively use Marketing elements & channels for communication.

– Track & analyse campaign efficacy & work towards improving the efficacy of the communication as measured through quantitative parameters.

– Track competition (E-commerce players, BFSI Players, and Others) to understand the latest trends/best practices and implement them quickly.

– Refer to research for insight mining (understanding triggers and barriers) and apply it for developing effective communication.

– Use A/B testing to continuously improve efficacy and build learning of what works and what doesn’t.

– Work on innovations and leveraging technology for client outreach and response Efficacy.