Manager - Product Marketing

Axtria - Ingenious Insights; Gurugram District; On-site; INR 2,800,000 - 4,600,000; Full time

Job summary

Axtria - Ingenious Insights is seeking a Senior Product Marketing Manager to bridge product strategy and marketing execution for Life Sciences platforms. You will own B2B marketing activities, create battlecards, datasheets, videos, webinars, and campaigns to drive market success.

The ideal candidate has 8+ years in product marketing, with 2+ years in B2B roles and experience in life sciences/pharma/healthcare. MBA preferred; strong analytics and cross-functional collaboration are essential.

Qualifications

• Bachelor's degree in business or marketing; MBA preferred.
• 8+ years of product marketing experience with at least 2 years in B2B product marketing roles.
• 2-3 years of experience in Life sciences/Pharma/healthcare preferred.
• Knowledge of Commercial, Sales and Marketing functions preferred.
• Prior understanding of Analytics, Data Management tools is a plus.
• Experience with global companies is preferred.

Responsibilities

• Develop go-to-market plans for platforms/products you support, targeting retention and acquisition of Large and SMB customers.
• Collaborate with product management and portfolio marketing to position and message to target buyers.
• Conduct market research to document buyers' processes and information sources.
• Stay informed about the competitive landscape and competitive positioning.
• Brainstorm assets with stakeholders and demonstrate product feature knowledge.
• Plan feature releases across the product suite.
• Assess marketing program effectiveness and report required changes.
• Support vertical and sales teams with objection handling and training.

Skills

B2B marketing

Market research

Sales enablement

Go-to-market strategy

Product positioning

Education

MBA in Marketing

Tools

Analytics tools

Data management tools

Job description

Job Description:

Position Summary

Are you passionate about product marketing and B2B technology? Do you thrive in a fast-paced environment where you can make a real impact? If so, we want you to be a key player in our dynamic and growing Product Marketing team! We are seeking a driven and entrepreneurial Senior Product Marketing Manager to join our fast-growing data-analytics software company. This role connects our product strategy to marketing execution that will drive success for our suite of Life Sciences commercial platforms and applications. You will be responsible for spearheading all B2B marketing activities for your specific product including battlecard creation, datasheets/flyers, videos, webinars, sales enablement assets, marketing campaigns, point of views, release notes, and case studies. The ideal candidate will be intellectually curious, hardworking, and passionate about driving market success for innovative products. Attention to detail and an eye for quality are critical to success. The ability to grasp and present our product's value proposition in a way that articulates how we solve our buyers' problems is key to this profile. You will track performance and have the data to prove what is working and what is not.

Job Responsibilities

• Develop go-to-market plans for the platforms/products you support, including key activities towards retention acquisition of new customers Large and SMB customers.
• Collaborate with product management and portfolio marketing teams to develop product positioning and messaging that resonates with our target buyer personas.
• Conduct thorough market research to understand and document our buyers' process, including where they obtain information and how they make buying decisions.
• Stay informed about the competitive landscape and be an expert on our competition and their positioning.
• Brainstorm assets with key stakeholders, demonstrating strong domain and product feature knowledge.
• Understand and plan feature releases for products across an integrated product suite.
• Assess the effectiveness of marketing programs that support your products on an ongoing basis and report back to the business on required changes.
• Understand and support vertical and sales teams, develop objection handling documents, and train them on the problems we solve for our buyers and users.

Education

Master of Business Administration in Marketing

Work Experience

• Bachelor's degree in business or marketing; MBA preferred.
• 8+ years of product marketing experience with at least 2 years in B2B product marketing roles
• 2-3 years of experience in the Life sciences/Pharma/healthcare industry will be preferred
• Knowledge of Commercial, Sales, and Marketing functions will be preferred
• Prior understanding of Analytics, Data Management tools will be a plus
• Experience working with global companies preferred

Behavioural Competencies

• Customer focus
• Problem solving
• Learning on the fly
• Drive for result
• Communication - Written

Technical Competencies

Requirements: