Manager - ORM

Team pumpkin; Gurgaon; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Team pumpkin is seeking an experienced Deputy Manager - ORM in Gurgaon to lead online reputation initiatives for diverse clients. You will manage client relationships, craft and execute ORM strategies, and safeguard brands in a fast-changing digital landscape.

You will coordinate with content, SEO, social media, and PR teams, monitor sentiment and reviews, and deliver data-driven insights to improve online presence.

Qualifications

• 3+ years of experience in account management, digital marketing, or online reputation management.
• Proven ability to manage client relationships and execute ORM strategies.
• Experience working with clients to manage online reputation.

Responsibilities

• Client Relationship Management: build and maintain strong client relationships and serve as primary contact for ORM needs.
• Develop and implement customized ORM strategies tailored to each client’s brand and audience.
• Monitor online sentiment, reviews, social media mentions, and search results to manage content.
• Collaborate with internal teams (content, SEO, social media, PR) to drive reputation-building initiatives.
• Monitoring & Reporting: track reviews, mentions, and trends; generate actionable insights and data-driven reports.
• Crisis Management: respond swiftly to reputational crises; coordinate with legal, PR, and comms teams as needed.

Skills

Client relations

ORM tools

Data analysis

Communication

Education

Bachelor's degree in Marketing/Communications/PR

Tools

Sprinkler

Locobuzz

Meltwater

Netbase

Job description

We are looking for an experienced Deputy Manager - ORM with a strong focus on Online Reputation Management (ORM) to join our dynamic team. In this role, you will be responsible for managing client relationships, developing and executing ORM strategies, and ensuring our clients' online presence is positive, impactful, and aligned with their brand identity. You will work closely with cross-functional teams to safeguard and enhance the digital reputation of our clients in a rapidly evolving digital landscape.

Key Responsibilities:

• Client Relationship Management:
  • Build and maintain strong, long-lasting client relationships.
  • Serve as the primary point of contact for clients, ensuring effective communication and understanding of their ORM needs.
  • Regularly meet with clients to discuss their goals, performance, and strategy for online reputation management.
• Develop and implement customized ORM strategies tailored to each client’s brand, objectives, and target audience.
• Monitor online sentiment, reviews, social media mentions, and search engine results to proactively manage and mitigate negative content.
• Collaborate with internal teams (content, SEO, social media, PR) to drive reputation-building initiatives.
• Monitoring & Reporting:
  • Track online reviews, mentions, and social media trends related to clients and create detailed, data-driven reports.
  • Analyze performance metrics and provide clients with actionable insights to improve their online reputation.
  • Regularly report on key performance indicators (KPIs) such as sentiment analysis, online ratings, and share of voice.
• Crisis Management:
  • Respond swiftly to any reputational crises or negative publicity, working to mitigate damage to the client’s brand image.
  • Collaborate with legal, PR, and communication teams when necessary to address complex issues or manage high-impact situations.
• Work closely with other account managers, digital marketers, content creators, and designers to align ORM initiatives with broader marketing strategies.
• Ensure all ORM tactics are executed seamlessly across platforms and that client expectations are met consistently.
• Client Education & Consultation:
  • Educate clients on best practices for managing their online reputation, including review solicitation, social media engagement, and proactive communication.
  • Keep clients informed about emerging trends in ORM and suggest innovative tactics to maintain a positive online presence.

Skills & Qualifications:

• Experience:
  • 3+ years of experience in account management, digital marketing, or online reputation management.
  • Proven experience working with clients in managing their online reputation and executing ORM strategies.
• Technical Skills:
  • Familiarity with ORM tools and platforms (Sprinkler, Locobuzz, Meltwater, Netbase any other ORM tool)
  • Strong understanding of SEO, social media platforms, and online sentiment analysis.
  • Ability to analyze and interpret data, generating reports and recommendations for clients.
• Soft Skills:
  • Exceptional communication and interpersonal skills.
  • Strong problem-solving abilities, particularly in crisis or reputation management situations.
  • Ability to work well under pressure and meet deadlines in a fast-paced environment.
  • Detail-oriented with a strong sense of responsibility and ownership over client outcomes.
• Education:
  • Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.