Manager - Influencer Marketing

Dot & Key Skincare; Kolkata District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Dot & Key Skincare is seeking an entrepreneurial Influencer Marketing Manager to own and elevate the brand across the creator ecosystem. You will translate brand ethos into high-impact creator partnerships that drive cultural buzz and measurable consumer affinity.

Lead creator strategy across diverse beauty and personal care lines, build enduring creator relationships, and coordinate with Brand, NPD, Performance Marketing, and Creative teams to ensure campaigns meet business milestones.

Qualifications

• Ideal background includes D2C Beauty/Personal Care experience.
• Experience building creator ecosystems and partnerships with influencers.
• Ability to align Brand strategy across product categories and ensure authentic narratives.

Responsibilities

• Own holistic creator strategy across beauty and personal care lines to craft authentic narratives for each portfolio.
• Build and nurture relationships with digital creators from experts to macro tastemakers and grassroots voices.
• Serve as strategic liaison between Category Brand leads, NPD, Performance Marketing, and Creative teams to align campaigns with business milestones.
• Guide partnerships from conceptualization through negotiation, briefing, execution and performance evaluation.

Job description

Ideal Background: Candidates with D2C Beauty/Personal Care experience

Role Overview

We are looking for an entrepreneurial, brand-first Influencer Marketing Manager to own and elevate how our brand lives across the creator ecosystem. This role is responsible for unifying our brand strategy across all product categories—translating brand ethos and category goals into high-impact creator partnerships that drive both cultural buzz and measurable consumer affinity.

What You Will Own

• Holistic Category-Wide Strategy: Orchestrate the overall creator strategy across diverse beauty and personal care lines, ensuring each product portfolio has a tailored narrative that feels authentic, aspirational, and culturally resonant.
• Creator Ecosystem & Community Leadership: Build and nurture enduring relationships with the digital creator landscape—ranging from authoritative domain experts to macro tastemakers and grassroots community voices.
• Strategic Cross-Functional Alignment: Act as the strategic liaison between Category Brand leads, New Product Development, Performance Marketing, and Creative teams to ensure every campaign seamlessly ladders up to core business milestones.
• End-to-End Orchestration: Guide partnerships from high-level conceptualization through negotiation, creative briefing, execution and performance evaluation, balanced with aesthetic integrity and brand guardrails.
• Cultural & Trend Agility: Keep a pulse on internet culture, emerging digital formats, and shifting social dynamics, proactively spotting opportunities for the brand to shape conversations rather than just follow them.
• Impact & Performance Rigor: Establish qualitative and quantitative benchmarks to measure campaign resonance, creator advocacy, audience sentiment, and long-term brand equity across all categories.