Manager-II - PSF SC

ICICI Prudential Life Insurance; Mumbai; On-site; INR 1,600,000 - 2,600,000; Full time

Job summary

A financial services company in Mumbai is seeking a JDCampaign Lead to oversee customer acquisition strategies and campaign operations. The ideal candidate will possess strong analytical and team management skills while being proficient in Excel. Responsibilities include leading teams of Campaign Managers, ensuring vendor management, and driving efficiencies in campaign operations. The organization values compliance and data security across all campaigns, making this role crucial to achieving business objectives.

Qualifications

• Strong analytical ability; Excel proficiency is mandatory.
• Experience in campaign management/call centre operations preferred.
• Strong coordination and team management skills.
• Ability to optimize processes, manage costs and drive efficiencies.

Responsibilities

• Lead a team of Campaign Managers and Floor Managers.
• Manage call centre productivity and ensure data utilisation.
• Provide strategic inputs to sales teams to improve efficiency.
• Manage call centre productivity and optimise data utilisation.
• Maintain cost per input and cost per acquisition within targets.
• Ensure compliance with Distance Marketing and TRAI guidelines.
• Monitor input through PFA & D2FSC; track daily run rate.
• Drive WRP and VNB achievement across geographies.
• Provide strategic inputs to sales teams to improve efficiency.
• Drive product mix, persistency, conversion and issuance metrics.
• Collaborate with stakeholders for smooth operations.
• Maintain data security and governance across campaigns.

Skills

Analytical ability

Communication skills

Team management

Excel proficiency

Process optimization

Communication skills

Job description

JDCampaign Lead – New Customer Acquisition

Role Overview

Responsible for end-to-end customer acquisition strategy, campaign operations and sales support across regions. Lead teams, manage vendors & call centre performance, optimise input allocation and ensure compliance.

Key Responsibilities

• Lead a team of Campaign Managers & Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Vendor management – onboarding, billing, input quality & cost control.
• Manage call centre productivity and ensure optimum data utilisation.
• Maintain cost per input and cost per acquisition within targets.
• Ensure compliance with Distance Marketing & TRAI guidelines.
• Input management through PFA & D2FSC; monitor daily run rate & allocation.
• Drive WRP & VNB achievement for various geographies.
• Provide strategic inputs to sales teams to improve efficiency.
• Drive product mix, persistency, F2F, conversion & issuance metrics.
• Collaborate with internal & external stakeholders for smooth operations.
• Maintain data security and governance across all campaigns.

Requirements

• Strong analytical ability; Excel proficiency is mandatory.
• Experience in campaign management/call centre operations preferred.
• Strong coordination, communication & team management skills.
• Ability to optimise processes, manage costs and drive efficiencies.