Manager-II - PSF SC

ICICI Prudential Life Insurance; Mumbai; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A leading insurance company is seeking a Campaign Lead for New Customer Acquisition in Mumbai. This role involves developing customer acquisition strategies, managing campaign operations, and supporting sales teams. You will lead a team of managers, oversee call centre performance, and ensure compliance with guidelines. Ideal candidates should have strong analytical skills and Excel proficiency, with experience in campaign management preferred. This position offers an opportunity to drive efficiencies and manage costs effectively.

Qualifications

• Strong analytical ability with mandatory Excel proficiency.
• Experience in campaign management or call centre operations preferred.
• Excellent coordination and communication skills required.

Responsibilities

• Lead a team managing campaign operations and sales support.
• Identify and onboard new data sources for customer acquisition.
• Manage call centre productivity and ensure optimum data utilisation.

Skills

Analytical ability

Excel proficiency

Communication skills

Team management

Process optimization

Job description

JDCampaign Lead – New Customer Acquisition

Role Overview

Responsible for end-to-end customer acquisition strategy, campaign operations and sales support across regions. Lead teams, manage vendors & call centre performance, optimise input allocation and ensure compliance.

Key Responsibilities

• Lead a team of Campaign Managers & Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Vendor management – onboarding, billing, input quality & cost control.
• Manage call centre productivity and ensure optimum data utilisation.
• Maintain cost per input and cost per acquisition within targets.
• Ensure compliance with Distance Marketing & TRAI guidelines.
• Input management through PFA & D2FSC; monitor daily run rate & allocation.
• Drive WRP & VNB achievement for various geographies.
• Provide strategic inputs to sales teams to improve efficiency.
• Drive product mix, persistency, F2F, conversion & issuance metrics.
• Collaborate with internal & external stakeholders for smooth operations.
• Maintain data security and governance across all campaigns.

Requirements

• Strong analytical ability; Excel proficiency is mandatory.
• Experience in campaign management/call centre operations preferred.
• Strong coordination, communication & team management skills.
• Ability to optimise processes, manage costs and drive efficiencies.