Manager-II - PSF SC

ICICI Prudential Life Insurance; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

A leading insurance company is seeking a Campaign Lead for New Customer Acquisition based in Mumbai. The candidate will be responsible for implementing customer acquisition strategies, managing campaign operations, and supporting sales across various regions. Key responsibilities include leading teams, overseeing vendor operations, and ensuring compliance with marketing guidelines. Ideal candidates should have strong analytical and communication skills with proficiency in Excel and experience in campaign management.

Qualifications

• Strong analytical ability; Excel proficiency is mandatory.
• Experience in campaign management/call centre operations preferred.
• Strong coordination, communication & team management skills.

Responsibilities

• Lead a team of Campaign Managers & Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Vendor management – onboarding, billing, input quality & cost control.
• Manage call centre productivity and ensure optimum data utilisation.
• Drive product mix, persistency, F2F, conversion & issuance metrics.

Skills

Analytical ability

Excel proficiency

Coordination

Communication skills

Team management

Job description

JDCampaign Lead – New Customer Acquisition

Role Overview

Responsible for end-to-end customer acquisition strategy, campaign operations and sales support across regions. Lead teams, manage vendors & call centre performance, optimise input allocation and ensure compliance.

Key Responsibilities

• Lead a team of Campaign Managers & Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Vendor management – onboarding, billing, input quality & cost control.
• Manage call centre productivity and ensure optimum data utilisation.
• Maintain cost per input and cost per acquisition within targets.
• Ensure compliance with Distance Marketing & TRAI guidelines.
• Input management through PFA & D2FSC; monitor daily run rate & allocation.
• Drive WRP & VNB achievement for various geographies.
• Provide strategic inputs to sales teams to improve efficiency.
• Drive product mix, persistency, F2F, conversion & issuance metrics.
• Collaborate with internal & external stakeholders for smooth operations.
• Maintain data security and governance across all campaigns.

Requirements

• Strong analytical ability; Excel proficiency is mandatory.
• Experience in campaign management/call centre operations preferred.
• Strong coordination, communication & team management skills.
• Ability to optimise processes, manage costs and drive efficiencies.