Manager-II - PSF SC

ICICI Prudential Life Insurance; Mumbai; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A leading insurance company in Mumbai is seeking a Campaign Lead for New Customer Acquisition. The role involves developing and managing customer acquisition strategies, overseeing campaign operations, and leading teams to optimize sales support across various regions. Ideal candidates will possess strong analytical skills, proficiency in Excel, and experience in campaign management or call centre operations. This position offers opportunities for strategic input to improve efficiency and collaboration with stakeholders.

Qualifications

• Strong analytical ability; proficiency in Excel is mandatory.
• Experience in campaign management or call centre operations is preferred.
• Strong coordination, communication, and team management skills.

Responsibilities

• Lead a team of Campaign Managers and Floor Managers.
• Identifying and onboarding new data sources for customer acquisition.
• Vendor management, including onboarding, billing, and quality control.
• Manage call centre productivity and ensure optimal data utilization.
• Maintain cost per input and acquisition within targets.
• Ensure compliance with Distance Marketing and TRAI guidelines.

Skills

Strong analytical ability

Excel proficiency

Coordination skills

Communication skills

Team management skills

Job description

JDCampaign Lead – New Customer Acquisition

Role Overview

Responsible for end-to-end customer acquisition strategy, campaign operations and sales support across regions. Lead teams, manage vendors & call centre performance, optimise input allocation and ensure compliance.

Key Responsibilities

• Lead a team of Campaign Managers & Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Vendor management – onboarding, billing, input quality & cost control.
• Manage call centre productivity and ensure optimum data utilisation.
• Maintain cost per input and cost per acquisition within targets.
• Ensure compliance with Distance Marketing & TRAI guidelines.
• Input management through PFA & D2FSC; monitor daily run rate & allocation.
• Drive WRP & VNB achievement for various geographies.
• Provide strategic inputs to sales teams to improve efficiency.
• Drive product mix, persistency, F2F, conversion & issuance metrics.
• Collaborate with internal & external stakeholders for smooth operations.
• Maintain data security and governance across all campaigns.

Requirements

• Strong analytical ability; Excel proficiency is mandatory.
• Experience in campaign management/call centre operations preferred.
• Strong coordination, communication & team management skills.
• Ability to optimise processes, manage costs and drive efficiencies.