Manager-II - PSF SC

ICICI Prudential Life Insurance; Mumbai; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A leading insurance provider in Mumbai is seeking a Campaign Lead for New Customer Acquisition. This role involves overseeing the customer acquisition strategy, managing teams and vendors, and ensuring compliance with marketing guidelines. The ideal candidate will have strong analytical skills, be proficient in Excel, and possess experience in campaign management and call centre operations. Effective communication and team management are essential. This position is crucial for driving sales metrics and operational efficiency.

Qualifications

• Strong analytical ability and proficiency in Excel.
• Experience in campaign management and call centre operations preferred.
• Excellent coordination and communication skills.

Responsibilities

• Lead a team for campaign management and vendor operations.
• Ensure compliance with marketing guidelines.
• Drive metrics related to sales and operations.

Skills

Analytical ability

Excel proficiency

Coordination skills

Communication skills

Team management

Job description

JDCampaign Lead – New Customer Acquisition

Role Overview

Responsible for end-to-end customer acquisition strategy, campaign operations and sales support across regions. Lead teams, manage vendors & call centre performance, optimise input allocation and ensure compliance.

Key Responsibilities

• Lead a team of Campaign Managers & Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Vendor management – onboarding, billing, input quality & cost control.
• Manage call centre productivity and ensure optimum data utilisation.
• Maintain cost per input and cost per acquisition within targets.
• Ensure compliance with Distance Marketing & TRAI guidelines.
• Input management through PFA & D2FSC; monitor daily run rate & allocation.
• Drive WRP & VNB achievement for various geographies.
• Provide strategic inputs to sales teams to improve efficiency.
• Drive product mix, persistency, F2F, conversion & issuance metrics.
• Collaborate with internal & external stakeholders for smooth operations.
• Maintain data security and governance across all campaigns.

Requirements

• Strong analytical ability; Excel proficiency is mandatory.
• Experience in campaign management/call centre operations preferred.
• Strong coordination, communication & team management skills.
• Ability to optimise processes, manage costs and drive efficiencies.