Manager - Employer And Payer B2C B2B Web Marketing

Optum India; Gurgaon; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Optum India in Gurgaon, India, is seeking a Senior Digital/Web Marketing Lead to shape and execute our web strategy for B2B, B2C, and custom clients. You will partner with web, marketing, product and analytics teams to drive engaging, personalized digital experiences.

The role emphasizes content governance, AI-powered innovation, timely microsite launches, and measuring performance to improve engagement. You will manage complex priorities and ensure alignment with company policies and client

Qualifications

• Graduate with 5+ years of experience in web and digital marketing.
• Familiarity with website management and deployment and digital content best practices.
• Strong organizational skills and ability to manage multiple priorities.

Responsibilities

• Lead the strategy and execution of the B2B, B2C, and custom client web strategy
• Lead planning and development of web properties in collaboration with web teams
• Define audience-specific best practices, governance, and performance standards
• Drive innovation in content creation, including leveraging AI and automation for efficiency and personalization
• Collaborate with web teams, marketing, product, and analytics teams to ensure content drives to key behavior
• Ensure microsites are launched on time and match client specifications
• Monitor performance metrics and provide actionable insights to improve engagement
• Adhere to employment contracts, company policies, and directives including location changes and shifts.

Skills

Web marketing

Digital marketing

Content management

Education

Bachelor's degree

Tools

CMS

AI tools

Job description

Job Description:

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale.

Caring. Connecting. Growing together.

Primary Responsibilities

• Lead the strategy and execution of the B2B, B2C, and custom client web strategy


• Lead planning and development of web properties in collaboration with web teams


• Define audience-specific best practices, governance, and performance standards


• Drive innovation in content creation, including leveraging AI and automation for efficiency and personalization


• Collaborate with web teams, marketing, product, and analytics teams to ensure content drives to key behavior


• Ensure microsites are launched on time and match client specifications


• Monitor performance metrics and provide actionable insights to improve engagement


• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regard to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications

• Graduate with 5+ years of experience in web and digital marketing


• Familiarity with website management and deployment and digital content best practices


• Solid organizational skills and attention to detail; ability to manage multiple priorities

Preferred Qualification

• Experience with content management systems and AI-based tool

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone - of every race, gender, sexuality, age, location and income - deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.