Manager - Growth and Retention Marketing

Optum; Gurugram District; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Optum in Gurugram, India seeks an experienced marketing professional to drive audience growth and retention through multi-channel campaigns. You will coordinate planning, content, approvals, and performance reporting across digital, email, CRM, and direct channels.

The role requires strong writing, organizational, and analytical skills, with proven ability to work across legal, privacy, analytics, and content teams in a dynamic environment.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• 7+ years of experience in marketing, marketing communications, digital marketing, CRM, lifecycle marketing, campaign operations, content operations, or related roles.
• Experience supporting multi-channel marketing campaigns across digital, email, web, direct mail, social, CRM.

Responsibilities

• Support audience growth and retention marketing campaigns.
• Assist with campaign planning, briefing, content coordination, routing, approvals, QA, launch readiness, and performance reporting.
• Translate audience insights, journey needs, value propositions, and objectives into deliverables and activation checklists.
• Coordinate with content, creative, analytics, marketing operations, product, business, legal, privacy, compliance, and channel partners.
• Support audience segmentation, personalization, testing, and tracking needs.
• Monitor campaign performance and prepare KPI updates for managers and stakeholders.
• Maintain project trackers, status documents, calendars, and asset inventories.
• Identify audience barriers and opportunities to improve conversion and retention.
• Support reusable playbooks, templates, and AI-enabled workflows with governance.
• Manage multiple assignments with clear communication and timely follow-through.

Skills

Organizational skills

Project coordination

Writing

Editing

Communication

Data analysis

Education

Bachelor's degree in marketing/communications/business

Tools

CRM

Marketing automation

Content management

Analytics dashboards

Adobe tools

AI-assisted workflows

Project management platforms

Job description

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

Primary Responsibilities:

• Support execution of audience specific growth and retention marketing campaigns, lifecycle programs, communication plans, and engagement initiatives across assigned audiences and business priorities
• Assist with campaign planning, briefing, content coordination, routing, approvals, QA, launch readiness, and performance reporting for digital, email, mobile, web, direct mail, CRM, paid/owned, provider-facing, contact center, pharmacy, and lifecycle channels
• Help translate audience insights, journey needs, value propositions, and campaign objectives into practical deliverables, timelines, creative briefs, content inputs, and activation checklists
• Coordinate with content, creative, analytics, marketing operations, product, business, legal, privacy, compliance, and channel partners to track tasks, dependencies, feedback, and approvals
• Support audience segmentation, personalization, testing, link tracking, UTM/QR needs, accessibility checks, compliance annotations, and version control where applicable
• Monitor campaign and journey performance, gather KPI inputs, identify early learnings, and prepare summary updates for managers and stakeholders
• Maintain project trackers, status documents, campaign calendars, asset inventories, approval records, and other operating artifacts
• Assist in identifying audience barriers, engagement gaps, content needs, and opportunities to improve conversion, activation, digital adoption, utilization, or retention influence
• Support process improvements, reusable playbooks, templates, and AI-enabled workflows with appropriate human review and governance
• Manage multiple assignments with attention to detail, clear communication, and timely follow-through
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications:

• Bachelor''s degree in marketing, communications, business, or related field
• 7+ years of experience in marketing, marketing communications, digital marketing, CRM, lifecycle marketing, campaign operations, content operations, or related roles
• Experience supporting multi-channel marketing campaigns, communication programs, or lifecycle initiatives across digital, email, web, direct mail, social, CRM, or related channels
• Proven solid organizational and project coordination skills, with the ability to manage multiple tasks, deadlines, approvals, and stakeholder inputs
• Proven solid writing, editing, proofreading, and communication skills with attention to brand, accuracy, accessibility, and compliance requirements
• Proven ability to work with campaign performance data, engagement metrics, audience insights, dashboards, or status reporting to support optimization recommendations
• Proven collaborative partner with experience working across creative, content, analytics, product, operations, marketing operations, legal, privacy, compliance, and channel teams
• Proven detail-oriented, proactive, and comfortable operating in a fast-paced, matrixed environment

Preferred Qualifications:

• Healthcare, pharmacy, PBM, payer, provider, consumer health, or regulated industry experience
• Familiarity with CRM, marketing automation, content management, analytics dashboards, Adobe tools, AI-assisted workflows, or project management platforms

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

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