Manager - Digital & Sales Strategy

Morris Garages; Gurugram District; On-site; INR 3,000,000 - 5,400,000; Full time

Job summary

Morris Garages (MGI) is seeking an experienced Sales Digital professional based in Gurugram to drive the sales and marketing digital agenda. The candidate should have 8–12 years of experience across Sales, Strategy, Brand, Analytics, and Digital in the automotive sector.

You will devise go-to-market plans, manage hyperlocal campaigns, coordinate with dealers, study market intelligence, and lead initiatives to grow volume and improve conversion.

Qualifications

• General Experience: 8-12 Years Experience in Sales/Strategy/Brand/Analytics / Digital.
• Educational Qualification : BE/ BTech + MBA (preferred).
• Strong knowledge of market intelligence and competitive analysis.

Responsibilities

• Devise drive sales strategy for MGI products.
• Drive Go To Market plans and seasonal calendar for MG Select products.
• Funnel management of hyperlocal campaigns and campaigns conversion for efficiency.
• Plan and execute hyperlocal campaigns with dealer alignment for local market impact.
• Study competition strategy and Market Intelligence data.
• Track competition space Market Intelligence.
• Drive initiatives to support field in volume market share growth.
• Support in driving product launches and manage Sales Launch Execution for New Products.
• Design short-term and mid-term interventions for sales network excellence and run performance cadence weekly forecasts, monthly reviews.

Skills

Market Intelligence

Analytical skills

Critical thinking

Sales execution

Dealer business management

Digital ecosystem proficiency

Brand management

Developing business case

Education

BE/BTech + MBA

Tools

Advanced Excel

Statistical tools

DMS

Job description

BASIC INFORMATION ON THE POSITION

Function : Sales Digital

Min Experience Expected : 8-10 Yrs.

Industry Preferred : Automobile

Next possible role/roles : Business Strategy roles, Field Sales, Sales Planning, Marketing/ Brand

OVERVIEW DESCRIPTION OF THE ROLE

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Devise Drive Sales Strategy for MGI products.

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Driving Go to Market Plans, Seasonal calendar for MGI MG Select Range of Products

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Funnel management of hyperlocal, BTL and campaigns conversion for efficiency

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Planning and execution of hyperlocal campaigns, ensuring dealer alignment for local market impact.

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Study competition strategy and counter ideas along with Market Intelligence data

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Tracking Competition Space Market Intelligence

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Study Weak Signals in Markets and drive Initiatives to support field in volume market share growth.

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Support in Driving Product Launches and manage Sales Launch Execution for New Products

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New Business Model Implementation, implement policy initiatives for efficient channel and dealer management.

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Key Strategic Projects on Customer Journey, Micro Market Strategy etc.

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Develop commercial strategy to increase volume , conversion , lead planning exercise

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Develop Commercial Strategy that helps OEM competes and grows commercially across Markets, Channels and Customer segments.

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Design short-term and mid-term interventions for sales network excellence and run performance cadence weekly forecasts, monthly reviews

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Identify underperformance risks early and orchestrate corrective action across micro-markets

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Build and govern the competitive intelligence function across all key markets

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Translate macro and market trends into actionable commercial strategy adjustments

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Synthesize pricing benchmarks, demand analysis, strategic insight into Sales, Marketing to sharpen competitive response

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Digitalization of sales process in company and at dealerships. Identify used case for AI adoption in sales and network processes

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Devise sales volume targets for dealers basis detail methodology

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Digital Matrix Success Management (Driving RO I ZO Wise results)

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Weak Market Actions and Plan

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Decision and support extension if required.

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Digital Ecosystem Development

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Manpower Availability

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Capability Building Certification of CRE | Digi Manager

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BOOT Camp Planning

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Training Content Plan with Training Team

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Development on Digital Asset from DMS for ASM Screens / Applications etc. (Digital Assets)

Implementations Technology for ease of business (basis field need)

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Networking with key competition to collect insights and present to management time to time for key decisions and presentations.

KEY RESPONSIBILITIES AND ACCOUNTABILITIES OF THE ROLE

Demonstrate ability to quickly assimilate new knowledge while staying abreast of current business and industry trends relevant to the business.

Always be on top of information of industry, competitor, and consumer trends that can impact the business and incorporate these insights into strategic imperatives proactively.

Develop lead short-term long-term Sales Strategies for volume enhancement: New Launch strategy , Market slowdown counter strategies, Weak Market revival etc.

Direct manage multiple projects simultaneously, honing analytic and project management skills.

Train upskill project team members with diverse skills and backgrounds.

Socialize the strategic imperatives to the concerned and relevant stakeholders across the organization and gain their commitment for executing the strategy.

Ensure collaboration and integration amongst stakeholders, functions, geographies, roles etc. to achieve the organization's most important strategic initiatives.

KNOWLEDGE

General Experience : 8-12 Years Experience in Sales/Strategy/Brand/Analytics / Digital

Educational Qualification : BE/ BTech + MBA (if available)

CRITICAL SKILLS

(Differentiating Skills)

Market Intelligence (Knowledge Application)

Analytical skills: Advanced excel, statistical tools etc.

Critical thinking

Sales execution

Understanding Dealer Business Management (Held Role as a ASM | RSM)

Digital Ecosystem Proficiency (Dealer | Agency | HO)

(Secondary Skills)

Brand management

Brand Gyms / Tonality Undersstanding

Developing Business Case

Agency Management

CRITICAL EXPERIENCES

Experience in Field Sales

Experience in Sales Planning / Marketing

Experience of Digital

Internal Stakeholders

Sales Team:

Work closely with national sales heads, zonal heads, ASM to understand ground level problems and for implementation of new initiatives related to micro-market and other sales excellence

Interact with SLP Other team for improving sales planning/schemes

HO Team (Marketing, Network, Product Planning , IT DMS , Customer Experience, Sales Planning)

Work with Marketing Teams to plan Key Initiatives on GTM

Network Head for key market data and PMA / Market Analysis in support of expansion.

IT DMS Team - To drive sales process and DMS capability and Sales Force implementation for meaningful BA (business analytics) and big data analysis.

To drive transformative digital initiatives for sales pipeline management, CLC, customer experience.

External Stakeholders

Channel Partners to improve sales effectiveness experience

Customers

Education:

B.E/B.Tech. / MBA

Experience:

Strong experience across Sales / Marketing / Digital in Automotive Industry.

Ability to Implement and Execute Strategic Plans in real scenarios.

Cross-Functional understanding of Commercial value chain.

Credible and demonstratable experience of having brough about change/impact in previous roles.

Experience of handling Transformation Projects, involving multiple Functions and Stakeholders.

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