Manager - Digital Sales & Hyperlocal

Mahindra And Mahindra Ltd.; Mumbai; On-site; INR 420,000 - 660,000; Full time

Job summary

Mahindra And Mahindra Ltd. seeks a proactive regional campaigns executive to support hyperlocal strategies, identify focus models, regions, and dealer priorities based on volume plans and RO inputs. You will help prepare and maintain the hyperlocal campaign calendar and ensure timely execution.

The role requires strong field sales experience, solid digital marketing knowledge, and excellent communication. You will coordinate with agencies and dealerships, monitor performance, and assist in

Qualifications

• Sales knowledge at the field level.
• Strong understanding of digital marketing and sales techniques.
• MBA preferred.

Responsibilities

• Support hyperlocal campaign planning and execution.
• Coordinate with agencies and dealerships for timely rollout.
• Monitor campaign performance and RO inputs against targets.
• Assist in budget planning, tracking spends, and variance analysis.
• Provide training and digital readiness support across the dealer network.

Skills

Field sales

Digital marketing

Analytics

Education

MBA

Job description

Select how often (in days) to receive an alert:

• Support planning of hyperlocal campaigns by assisting in identifying focus models, regions, and dealer priorities based on volume plans and RO inputs.
• Prepare and maintain the hyperlocal campaign calendar, supporting timely execution and tracking performance against defined digital conversion metrics.
• Execute day-to-day campaign activities, ensuring campaigns go live as planned and are monitored regularly.
• Assist in budget planning and tracking, maintaining records of spends and highlighting variances or concerns.
• Coordinate closely with agencies to ensure effective campaign execution, monitor lead quality, and flag improvement areas.
• Track and analyze lead flow across digital channels and share plan vs. achievement updates with the team.
• Monitor dealer-level lead follow-up and assignment, supporting improvements in turnaround time and customer experience.
• Coordinate hyperlocal creatives with agencies, provide regional inputs, follow up on approvals, and ensure timely rollout.
• Support dealerships on digital readiness, including lead handling processes and coordination with BDC teams.
• Assist in planning and delivering basic training programs to build digital capabilities at dealerships.
• Provide operational support for resolving booking or execution-related issues during BAU operations.
• Participate in RO/dealer visits to support reviews, capture execution challenges, and share insights for planning improvements.

Experience

• Sales knowledge at the field level
• Strong understanding of digital marketing and sales techniques.

Industry Preferred

Qualifications

• MBA Preferred

General Requirements

• Excellent communication and interpersonal skills
• Analytical mindset with the ability to interpret data and make informed decisions
• Ability to work independently and as part of a team

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