Manager, Digital & Performance Marketing

SupportFinity™; India; On-site; INR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Relocation Assistance

Dynamic work environment

Job summary

Colgate-Palmolive in Mumbai is seeking a Manager for Digital & Performance Marketing. This role involves driving digital media strategies across various channels to enhance brand performance.

The ideal candidate will have over 6 years of experience in digital marketing, demonstrating strong project management and communication skills. The position offers relocation assistance and fosters a dynamic work environment to innovate and thrive.

Qualifications

• 6+ years of experience in digital marketing required.
• Direct experience in digital planning across platforms.
• Ability to spot new trends for improvement.

Responsibilities

• Develop digital strategy across channels.
• Lead implementation of digital media strategies.
• Collaborate with teams for effective digital initiatives.

Skills

Strong project management skills

Digital media expertise

Communication skills

Influencing without authority

Education

Bachelor's degree

Master's degree in Marketing

Tools

Facebook ad manager

Google Marketing platform

Job description

Manager, Digital & Performance Marketing

Colgate-Palmolive | Posted Mar 13

Full-time

India

Negotiable

Unknown

Relocation Assistance Offered Within Country

Job Number #171776 - Mumbai, Maharashtra, India

Overview

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Job Summary

In this role the successful candidate will be responsible for driving the Digital Media Strategy & Execution across Colgate Palmolive India across brands to achieve brand outcomes and business growth. The candidate will be responsible for setting KPIs, managing execution of digital plans, monitoring their performance output as well as business/performance outcomes. The candidate will also be responsible for all media execution on select premium brands (this will cover traditional media as well). He/She will be responsible to align the media strategy on premium portfolio and ensure adherence to the same. He/She will be expected bring in a lot of outside in learning for our brands to be future ready and evolve as the platforms evolve

Candidates KPIs will be related parameters that quantify digital media efficiency, media effectiveness and their impact on business performance. Success will be based on business outcomes delivered. The candidate will work with the brand/marketing teams within the company in building best-in-class Digital media strategy & priorities on what is one of India’s largest advertisers. The job requires the candidate to work in partnerships with existing agencies. The role holder will need to build trust and rapport with internal stakeholders and external agencies alike. The candidate must develop ‘influence’ without reliance on ‘formal authority’ across stakeholders (brand teams, agency partners, media houses, finance teams and CP leadership).

Main Responsibilities

• Responsible for the development of the Digital strategy across different channels/platforms (eg: Online video, social media & influencer strategy) based on a consumer journey.

• Lead the development and implementation of comprehensive digital media strategies
• Ensure alignment of digital strategies with brand experience goals and business growth objectives.
• Utilize consumer journey analytics to inform strategy across different digital channels, including online video, social media, and influencer strategies.

Execution and Optimization

• Ensure monthly media briefing is managed as per agreed timelines, work with media agency to have the media plans shared on time, evaluate and approve monthly media plans (all touchpoints). Align plans with Brand Managers and ensure creative agencies fill the Material requisition accurately & timely
• Weekly check-in on plan deliveries and creative optimisations where necessary
• Set and monitor KPIs across consumer journeys to optimize both top and down-funnel objectives.
• Integrate off-platform plans with eCommerce activations to drive traffic and conversions.
• Identify data-driven insights to continuously enhance digital campaign performance.

Cross-Functional Collaboration

• Work closely with brand, marketing, and eCommerce teams to ensure cohesive digital strategies.
• Collaborate with external agencies and internal stakeholders to scale digital initiatives effectively.

Innovation and Trend Adoption

• Drive digital transformation by challenging teams with innovative thinking and planning approaches
• Keep abreast of digital media trends to refine and optimize media effectiveness.
• Keep abreast of evolution in digital platforms and ensure CP brands adopt the latest in line with our strategy to stay ahead of the curve vs playing catch up

Capability Building

• Build capabilities of brand and marketing teams through training programs, digital days, and other interventions
• Owned media management: the candidate will also hold accountability for the owned media assets like the work on the Website, SEO and SEM. There will be close working with the divisional team for this workstream.
• He/She will also be expected to collaborate with the CRM lead to have strong FPD data usage in our brand plans.

• Agency and Budget Management:
• Manage digital agency relationships for media planning and creative development.
• Work with finance teams to oversee digital media budget and ensure efficient billing processes.

Required Qualifications

• Bachelor degree and above

Masters degree in Marketing, Media/Communication preferred

Essential

Strong project management skills, coordination skills, expertise in digital media, strong communication skills (both written and verbal), the ability to ‘influence’ and ‘lead’ without reliance on ‘hierarchies’/’formal authority’, knowledge/understanding of the operational realities of the digital ecosystem and agencies, the ability to spot new trends and opportunities for improvement in terms of speed and quality of work (both within CP & at the agency’s end)

Preferred Requirements

• 6+ years of experience in digital marketing
• Direct experience on digital planning/buying across all platforms
• Integrated campaign planning (assigning roles to channels such as social, video, search, influencer) focus on long term brand building
• Must have some experience in performance digital marketing
• First hand knowledge of relevant ad tech tools and technology - Facebook ad manager, Google Marketing platform, Brand safety and tagging tools
• Sharp and sensible understanding of the Digital Ecosystem. Be able to apply innovative problem solving skills and logical analytical thinking that can connect the dots to drive results in a sustainable and scalable way
• Team players who can collaborate effectively, convince, influence and inspire various stakeholders to achieve structure, scale, efficiency and agility.
• Thrive in a dynamic and ever-changing, ambiguous environment and be comfortable with unprecedented ways of working

Inclusion & Equal Opportunity

Our Commitment to Inclusion: Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer: Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

About the company

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