Customer Development Executive

Colgate-Palmolive; Mumbai; On-site; INR 500,000 - 700,000; Full time

Job summary

Colgate-Palmolive Mumbai is seeking a Customer Development/Field Sales professional responsible for ensuring wide distribution and execution of shopper and trade programs across the zone. You will work with stockists, distributors, and PSRs to expand coverage, drive sales growth, and implement schemes that convert opportunities into revenue.

The role requires 2+ years in FMCG, a postgraduate MBA, strong data-driven planning, and the ability to train sales teams.

Qualifications

• 2+ years of work experience in FMCG Companies.
• Post Graduate or Masters in Business Administration.

Responsibilities

• Distribution Management: Ensure wide distribution and implement Customer Development strategies across the zone.
• Trade management: Identify new markets/accounts and bring them under direct coverage.
• In-store management and route coverage: Prioritize top outlets and ensure accurate route classifications.
• Sales storytelling: Sell stories, handle objections, and drive activations for maximum impact.
• Market updates: Gather competitive insights on new products, schemes, and activities.
• Data-based working: Use data to drive business performance and set market visit objectives.
• Training and development: Train sales associates, mentor SSMs, and ensure CP benefits are leveraged.
• Meetings and reporting: Conduct regular meetings and compile required reports.
• Relationship building: Maintain trust with stockists and key wholesalers to drive category growth.

Education

Post Graduate or Masters in Business Administration

Job description

No Relocation Assistance Offered

Job Number #175139 - Mumbai, Maharashtra, India

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Job Purpose:

Ensure width and depth of distribution of Colgate Palmolive products in the given zone and implementation of Customer Development strategies so as to achieve the sales and distribution objectives for the zone.

Job Context :

Ensure effective execution of the Customer Development strategies and roll out of schemes by closely working with the stockists, Distributor Sales Representative and Pilot Sales Representatives across the zone.

Key Accountabilities:

• Distribution Management:
• Trade management.
  • Identify new markets/accounts and bring them under direct coverage on a regular basis.
  • Ensure addition of specialty wholesalers.
  • Ensure stores in route list are classified according to the accurate RE.
  • Ensure that SSM efforts are advised to reduce the number of non-purchasers.
  • Ensure optimum usage of activations to drive sales.
• Ensure sales call efficiency.
  • Selling stories range selling, handling objections, etc.
• In-store management.
  • Prioritize accounts for maximum impact through visibilities (ensure coverage of top 2 outlets in every route).
• Market Updates:
  • Secure and draw insights from any competitive information available in public domain regarding:
    • New products.
    • Activities.
    • Schemes.
    • Any other developments.
• Data based working and communication:
• Use data to drive overall business performance.
• Setting objectives for market visits.
• Reviewing sales associates and PSR performance against plan.
• Reviewing stockists performance against plan.
• Developing and training:
  • Train and develop sales associates through required mode of training (e.g. new products, toothbrush assortment, focus on medical stores i.e. PASSION understanding).
  • Mentor and empower sales associates to perform well by ensuring that CP benefits are availed by SSMs.
  • Acknowledge any issues faced by sales associates in the field and provide support to resolve it.
• Meetings:
  • Conduct effective monthly and weekly sales associates meetings.
• Reporting:
  • Compile reports and information as per requirements communicated by AM.
• Relationship Building:
  • Maintain trust and understanding in working with stockists and trade in general, especially partner with key wholesalers to drive business.
    • Share success stories and Communicate programs to build off-takes.
    • Mutually work towards category growth.
    • Resolve issues, etc.

Required Qualifications :

• 2 plus years of work experience in FMCG Companies.
• Post Graduate or Masters in Business Administration.

Our Commitment to Inclusion

Our journey begins with our people-developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.