Manager - Digital Partnerships

Sony Music Entertainment; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Modern office environment

Professional growth opportunities

Social impact initiatives

Diversity and inclusion programs

Job summary

Sony Music Entertainment in Mumbai invites a Manager - Digital Partnerships to drive promotion of Bollywood, Pop and International catalog across YouTube, Meta and Snapchat. You will collaborate with platform partners, artists and global teams to maximize editorial placements and audience growth.

Ideal candidates have 3–7 years in digital partnerships or music distribution and a proven track record in managing platform relationships, campaigns and music copyright considerations.

Qualifications

• 3–7 years of experience in digital partnerships, platform management or music distribution.
• Prior experience with a music label, media company, or entertainment business is mandatory.
• Strong understanding of YouTube, Meta, Snapchat, YouTube CMS, Content ID and music copyright.
• Proven experience managing platform relationships and driving music promotions.
• Excellent stakeholder management and communication skills.

Responsibilities

• Lead promotional strategy for Bollywood, Pop, International Frontline, and International Catalogue releases across YouTube, Meta, and Snapchat.
• Drive editorial placements, platform campaigns, and promotional opportunities with platform partner teams.
• Collaborate with Marketing, A&R, Commercial, Labels, and Global teams to plan and execute campaigns.
• Build relationships with platform partners and stay updated on features, trends and best practices.
• Monitor campaign performance and recommend strategies to maximise reach, engagement, and revenue.
• Support artists and artist management teams on platform promotions and release initiatives.
• Manage YouTube CMS, Content ID, copyright claims and ownership conflicts.
• Troubleshoot platform-related issues across YouTube, Meta, and Snapchat with internal and global teams.
• Ensure smooth execution of releases while supporting platform operations and best practices.

Skills

Digital partnerships

Platform management

Music distribution

YouTube CMS

Content ID

Music copyright

Stakeholder management

Communication skills

Job description

We are looking for a Manager - Digital Partnerships to drive the promotion and visibility of our Bollywood, Pop, and International repertoire across YouTube, Meta, and Snapchat. The role will work closely with platform partners, internal stakeholders, artists, and global teams to maximize editorial placements, platform promotions, and audience growth.

What you'll do:

• Lead promotional strategy for Bollywood, Pop, International Frontline, and International Catalogue releases across YouTube, Meta, and Snapchat.
• Drive editorial placements, platform campaigns, and promotional opportunities by working closely with platform partner teams.
• Collaborate with Marketing, A&R, Commercial, Labels, and Global teams to plan and execute release campaigns.
• Build strong relationships with platform partners and stay updated on platform features, trends, and best practices.
• Monitor campaign performance and recommend strategies to maximise reach, engagement, and revenue.
• Support artists and artist management teams on platform promotions and release-related initiatives.
• Manage YouTube CMS, Content ID, copyright claims, and ownership conflicts.
• Troubleshoot platform-related issues across YouTube, Meta, and Snapchat by coordinating with internal and global teams.
• Ensure smooth execution of releases while supporting platform operations and best practices.

Who you are:

• 3-7 years of experience in digital partnerships, platform management, or music distribution.
• Prior experience with a music label, media company, or entertainment business is mandatory.
• Strong understanding of YouTube, Meta, Snapchat, YouTube CMS, Content ID, and music copyright.
• Proven experience managing platform relationships and driving successful music promotions.
• Excellent stakeholder management and communication skills.

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives

Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music's aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual's sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.