Manager - Digital Marketing and PR & Branding

Integra Ventures Group; Pune District; Sur place; INR 600 000 - 900 000; Plein temps

Résumé du poste

Integra Ventures Group in Pune, Maharashtra, seeks a Manager of Digital Marketing, PR & Branding with 3-7 years of hands-on experience to lead campaigns and brand initiatives. You will drive integrated marketing efforts across paid ads, SEO, and public relations while shaping brand messaging.

The role requires strategic thinking, strong communication, and the ability to own results. This position is based on-site in Pune and offers opportunities to influence brand growth and performance metrics

Qualifications

• Bachelor's or Master's degree in Mass Communication, Journalism, Public Relations, Marketing, Branding, or related field.
• 3-7 years of relevant experience in digital marketing, branding, and PR.
• Strong understanding of digital funnels and audience behaviour.
• Excellent communication and presentation skills.
• Ability to work independently and take ownership of results.

Responsabilités

• Plan, execute, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.
• Lead lead generation, remarketing, and conversion optimization with ROI tracking.
• Manage campaign budgets, targeting, creatives, and A/B testing.
• Coordinate SEO efforts including on-page, technical SEO basics and content optimization.
• Plan PR initiatives, media outreach, and social media calendars.

Connaissances

Digital marketing

Branding

Communication

Presentation skills

Ownership

Formation

Mass Communication/PR

Outils

Google Analytics

Search Console

SEMrush

Ahrefs

Facebook Ads

Instagram Ads

Description du poste

Application for Manager - Digital Marketing and PR & Branding

Location: Pune, Maharashtra

Experience: 3-7 Years

Practical experience in Google Ads, Meta Ads, SEO tools (Google Analytics, Search Console, SEMrush/Ahrefs, etc.).

• Strong understanding of digital funnels, branding, and audience behaviour.
• Excellent communication and presentation skills.
• Ability to work independently and take ownership of results.

Qualification: Bachelor's or Master's degree in Mass Communication, Journalism, Public Relations, Marketing, Branding, or related field.

Salary: As per industry standards

1. Performance Marketing – Meta & Google Ads

• Plan, execute, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.
• Hands-on experience in lead generation, remarketing, and conversion optimization.
• Manage campaign budgets, targeting, creatives, and A/B testing.
• Track ROI, CPL, CAC, and prepare performance reports.
• Experience in B2B campaigns will be an added advantage.

2. SEO – On-Page & Off-Page Optimization

• Strong working knowledge of on-page SEO, technical SEO basics, and content optimization.
• Execute off-page SEO strategies, including backlink generation and outreach.
• Proven experience in improving website rankings within 6 months.
• Keyword research, competitor analysis, and SEO audits.
• Ability to collaborate with content teams for SEO-driven blogs and landing pages.

3. PR, Branding & Social Media Management

• Plan and execute brand visibility and PR initiatives.
• Coordinate press releases, articles, and external media opportunities.
• Manage social media posting calendars (LinkedIn, Instagram, Facebook).
• Create content ideas aligned with brand tone and business objectives.
• Strengthen brand recall and positioning through consistent messaging.