Opening For Digital Marketing with Ruby Hall Clinic, Pune

Ruby Hall Clinic (RHC); Pune District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Ruby Hall Clinic (RHC) in Pune is seeking a skilled Social Media Manager to drive organic and paid campaigns across Instagram, Facebook, LinkedIn, and more. You will craft calendars, coordinate with creative teams, and manage publishing, engagement, and customer queries.

The role emphasizes strong analytics, strategy development and cross-functional collaboration with website, CRM and sales teams to improve the customer journey. Experience in a service-oriented industry is preferred.

Qualifications

• 56 years of hands-on experience in organic social media management and paid digital marketing.
• Strong working knowledge of Meta Ads Manager and campaign optimization.
• Experience managing social media content calendars, publishing schedules and creative coordination.
• Understanding of audience targeting, retargeting, conversion tracking and performance reporting.
• Proficiency in Meta Business Suite, Google Ads, GA4 and social media analytics tools.
• Strong analytical, communication, coordination and project management skills.
• Ability to manage multiple campaigns, deadlines and stakeholders simultaneously.
• Experience in a service-oriented industry is preferred.

Responsibilities

• Develop and execute organic social media strategies across platforms.
• Plan, execute and optimize paid campaigns across Meta Ads and Google Ads.
• Coordinate with creative teams to produce posts, reels, stories and videos.
• Prepare weekly and monthly social performance reports.
• Identify trends and opportunities to boost engagement and reach.
• Ensure brand voice and visual identity across channels.

Skills

Social media management

Paid media

Campaign optimization

Analytics

Content calendars

Creative coordination

Project management

Audience targeting

Tools

Meta Ads Manager

Google Ads

GA4

Meta Business Suite

Job description

Role & responsibilities

1. Organic Social Media Management

• Develop and execute organic social media strategies across Instagram, Facebook, LinkedIn and other relevant platforms.
• Create and manage monthly content calendars aligned with brand campaigns, business priorities and promotional activities.
• Coordinate with creative teams, designers, video editors and agencies to develop engaging posts, reels, stories, carousels and videos.
• Manage social media publishing, community engagement, comments, messages and customer queries.
• Identify relevant trends, content opportunities and platform updates to improve engagement and reach.
• Monitor social media performance and provide insights to improve content effectiveness and audience engagement.

2. Paid Media Management

• Plan, execute and optimize paid campaigns across Meta Ads (Facebook and Instagram) and Google Ads.
• Manage campaign objectives across brand awareness, engagement, lead generation, website traffic, appointment bookings and conversions.
• Develop audience strategies, campaign structures, retargeting campaigns and creative testing plans.
• Monitor campaign performance against KPIs such as CPL, CPA, CAC, CTR, conversion rate and ROAS, wherever applicable.
• Optimize campaign budgets, bidding strategies, creatives, placements and audience targeting to improve efficiency.
• Coordinate with internal teams and agencies to develop ad creatives, landing pages and campaign assets.
• Track leads and conversions, analyze funnel performance and recommend optimization opportunities.

3. Content, & Brand Communication

• Execute integrated organic and paid social media campaigns for seasonal promotions, launches, offers and brand initiatives.
• Ensure consistency in brand voice, visual identity and communication across platforms.
• Work with internal stakeholders to translate business objectives into effective digital campaigns.
• Collaborate with website, SEO, CRM, sales and customer service teams to improve the customer journey.

4. Analytics & Reporting

• Prepare weekly and monthly reports covering organic social performance and paid media results.
• Analyze reach, impressions, engagement, video views, traffic, leads, conversions and acquisition costs.
• Use Meta Ads Manager, Google Ads, GA4 and platform analytics to identify opportunities for improvement.
• Share actionable recommendations based on campaign performance, audience behavior and business outcomes.

Preferred candidate profile

• 56 years of hands-on experience in organic social media management and paid digital marketing.
• Strong working knowledge of Meta Ads Manager and campaign optimization.
• Experience managing social media content calendars, publishing schedules and creative coordination.
• Understanding of audience targeting, retargeting, conversion tracking and performance reporting.
• Proficiency in Meta Business Suite, Google Ads, GA4 and social media analytics tools.
• Strong analytical, communication, coordination and project management skills.
• Ability to manage multiple campaigns, deadlines and stakeholders simultaneously.
• Experience in a service-oriented industry is preferred.