Manager - Digital Marketing Analytics

F. Hoffmann-La Roche AG; Chennai; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Roche India is seeking a Manager of Digital Marketing Analytics to guide analytics strategy and drive business impact across digital marketing channels. You will lead discovery conversations with Roche affiliates and global teams, translating complex analytics into actionable business insights, and shaping data-driven campaigns.

The role requires 8–12 years in digital marketing analytics with leadership experience, proficiency in Adobe Analytics and CJA, and strong stakeholder communication.

Qualifications

• Minimum 5 years of hands-on experience in digital marketing technology and analytics, with exposure to life sciences or healthcare being a strong advantage
• Demonstrated expertise with Adobe Analytics and/or Adobe CJA; familiarity with the broader Adobe Experience Cloud ecosystem
• Proficient in attribution modeling, website performance optimization, A/B testing, conversion management, traffic analysis, and various reporting tools
• Familiarity with digital marketing channels, including SEO, SEM, social media, and email marketing
• Proficiency in tools such as Omnibug, Adobe Cloud Debugger, Adobe Launch, and Google Tag Manager
• Experience managing or leading analytics teams (3+ direct reports or equivalent)
• Proven ability to engage with senior stakeholders, present insights persuasively, and influence decisions
• A track record of being a trusted advisor, not just a report generator
• Comfortable leading collaborative conversations and building partnerships with new teams and stakeholders
• Knowledge of regulatory and compliance considerations relevant to pharmaceutical/life sciences digital marketing
• Demonstrated coaching and mentoring skills, providing timely and actionable feedback to the team
• Strong analytical and problem-solving abilities
• Effective team player with the ability to meet deadlines and manage multiple analytics projects concurrently

Responsibilities

• Serve as a trusted advisor and thought partner to stakeholders across Roche affiliates and global teams, leading discovery conversations to uncover unmet analytics needs and proactively proposing solutions
• Collaborate with new and existing partners to articulate the value of our analytics capabilities, helping expand the scope and reach of our function through strong partnerships
• Translate complex analytics concepts into business language that resonates with non-technical stakeholders and leadership
• Analyze and derive actionable insights from digital marketing channels, leveraging tools such as Adobe Analytics, Adobe CJA, Google Analytics, email platforms, and other martech tools
• Oversee the quality and strategic relevance of analytics deliverables including tagging audits, subject line analyses, web performance reporting, HCP targeting, and campaign analytics
• Collaborate with affiliates, offering strategic insights on leveraging analytics effectively in campaign strategies and enhancing digital readiness through data-driven approaches
• Evaluate and optimize processes in paid media, website experience, and HCP engagement for improved efficiency and business outcomes
• Champion measurement frameworks, attribution approaches, and testing methodologies (A/B testing, multivariate testing) that elevate the rigor of our analytics practice
• Spearhead technology and innovation initiatives within the Digital Marketing Analytics function, identifying emerging tools, techniques, and data sources that can enhance our service offerings
• Lead and mentor analytics professionals across multiple functional areas, fostering cross-pollination of knowledge and best practices
• Build a culture of intellectual curiosity, encouraging the team to move beyond reporting and into insight generation, experimentation, and strategic recommendation
• Partner with business partners to define key metrics and outcomes for technology aligned with business objectives
• Develop capability presentations and case studies that demonstrate the impact of our work to strengthen partnerships across the network
• Lead important initiatives for the growth and development of the GATE team

Skills

Adobe Analytics

Adobe CJA

Google Analytics

A/B testing

Data visualization

Stakeholder engagement

Leadership

Education

Bachelor's or Master's Degree in Computer Science, Engineering, Marketing, or related disciplines

Tools

Omnibug

Adobe Launch

Google Tag Manager

Adobe Cloud Debugger

Job description

The Position Manager - Digital Marketing Analytics Roche India – Roche Services & Solutions Hyderabad or Chennai

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters. A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love. That’s what makes us Roche.

The Opportunity

• Serve as a trusted advisor and thought partner to stakeholders across Roche affiliates and global teams, leading discovery conversations to uncover unmet analytics needs and proactively proposing solutions
• Collaborate with new and existing partners to articulate the value of our analytics capabilities, helping expand the scope and reach of our function through strong partnerships
• Translate complex analytics concepts into business language that resonates with non-technical stakeholders and leadership
• Analyze and derive actionable insights from digital marketing channels, leveraging tools such as Adobe Analytics, Adobe CJA, Google Analytics, email platforms, and other martech tools
• Oversee the quality and strategic relevance of analytics deliverables including tagging audits, subject line analyses, web performance reporting, HCP targeting, and campaign analytics
• Collaborate with affiliates, offering strategic insights on leveraging analytics effectively in campaign strategies and enhancing digital readiness through data-driven approaches
• Evaluate and optimize processes in paid media, website experience, and HCP engagement for improved efficiency and business outcomes
• Champion measurement frameworks, attribution approaches, and testing methodologies (A/B testing, multivariate testing) that elevate the rigor of our analytics practice
• Spearhead technology and innovation initiatives within the Digital Marketing Analytics function, identifying emerging tools, techniques, and data sources that can enhance our service offerings
• Lead and mentor analytics professionals across multiple functional areas, fostering cross-pollination of knowledge and best practices
• Build a culture of intellectual curiosity, encouraging the team to move beyond reporting and into insight generation, experimentation, and strategic recommendation
• Partner with business partners to define key metrics and outcomes for technology aligned with business objectives
• Develop capability presentations and case studies that demonstrate the impact of our work to strengthen partnerships across the network
• Lead important initiatives for the growth and development of the GATE team

You hold a Bachelor's or Master's Degree in a relevant field (Computer Science, Engineering, Marketing, Business, or related disciplines) and 8 to 12 years of experience in digital marketing analytics, martech, or consulting, with progressive leadership responsibility

• Minimum 5 years of hands-on experience in digital marketing technology and analytics, with exposure to life sciences or healthcare being a strong advantage
• Demonstrated expertise with Adobe Analytics and/or Adobe CJA; familiarity with the broader Adobe Experience Cloud ecosystem
• Proficient in attribution modeling, website performance optimization, A/B testing, conversion management, traffic analysis, and various reporting tools
• Familiarity with digital marketing channels, including SEO, SEM, social media, and email marketing
• Proficiency in tools such as Omnibug, Adobe Cloud Debugger, Adobe Launch, and Google Tag Manager
• Experience managing or leading analytics teams (3+ direct reports or equivalent)
• Proven ability to engage with senior stakeholders, present insights persuasively, and influence decisions
• A track record of being a trusted advisor, not just a report generator
• Comfortable leading collaborative conversations and building partnerships with new teams and stakeholders
• Knowledge of regulatory and compliance considerations relevant to pharmaceutical/life sciences digital marketing
• Demonstrated coaching and mentoring skills, providing timely and actionable feedback to the team
• Strong analytical and problem-solving abilities
• Effective team player with the ability to meet deadlines and manage multiple analytics projects concurrently

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact. Let’s build a healthier future, together. Roche is an Equal Opportunity Employer. We believe it’s urgent to deliver medical solutions right now – even as we develop innovations for the future. We are passionate about transforming patients’ lives. We are courageous in both decision and action. And we believe that good business means a better world. That is why we come to work each day. We commit ourselves to scientific rigor, unassailable ethics, and access to medical innovations for all. We do this today to build a better tomorrow. We are proud of who we are, what we do, and how we do it. We are many, working as one across functions, across companies, and across the world. We are Roche.