Manager - Digital Marketing Analytics

F. Hoffmann-La Roche AG; Chennai District; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Roche India – Roche Services & Solutions seeks a Manager of Digital Marketing Analytics to lead a team of analytics professionals and serve as a trusted partner to Roche affiliates and global teams.

The role requires deep experience in digital marketing analytics, proficiency with Adobe Analytics and Google Analytics, and strong leadership to drive data-driven decision-making across campaigns and channels.

Qualifications

• Requires 8–12 years in digital marketing analytics or consulting with leadership experience.
• Expertise in Adobe Analytics and/or Adobe CJA; familiarity with Adobe Experience Cloud.
• Strong proficiency in attribution, website performance, testing, and reporting tools.

Responsibilities

• Provide strategic direction to analytics teams and partners across Roche affiliates.
• Translate analytics into business insights for non-technical stakeholders and leadership.
• Lead measurement frameworks, tagging audits, and campaign analytics across channels.

Skills

Adobe Analytics

Adobe CJA

Google Analytics

Attribution modeling

A/B testing

Conversion optimization

Traffic analysis

Stakeholder management

Education

Bachelor's or Master's in CS/Engineering/Marketing or related

Tools

Omnibug

Adobe Cloud Debugger

Adobe Launch

Google Tag Manager

Job description

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.### ### The Position**Manager - Digital Marketing Analytics****Roche India – Roche Services & Solutions****Hyderabad or Chennai**A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love.That’s what makes us Roche.Roche has established the Global Analytics and Technology Center of Excellence (GATE) at Chennai to drive analytics & technology-driven solutions by partnering with Roche affiliates across the globe.**The Opportunity**The **Manager - Digital Marketing Analytics** will lead and provide strategic direction to a team of analytics professionals, serving as a thought partner to stakeholders across Roche affiliates and global teams. This role goes beyond managing workstreams and reviewing dashboards. It requires someone who can bring a perspective shaped by deep experience in digital marketing and the technologies that power it. The ideal candidate will be a collaborative partner who can articulate the value of our analytics capabilities and build strong relationships with new and existing partners across the Roche network.All Roche employees are expected to actively contribute to cross-functional collaboration and adhere to all applicable laws, regulations, policies, and procedures governing our business.As a **Manager - Digital Marketing Analytics,** you will:* Serve as a trusted advisor and thought partner to stakeholders across Roche affiliates and global teams, leading discovery conversations to uncover unmet analytics needs and proactively proposing solutions* Collaborate with new and existing partners to articulate the value of our analytics capabilities, helping expand the scope and reach of our function through strong partnerships* **Translate complex analytics concepts into business language that resonates with non-technical stakeholders and leadership*** Analyze and derive actionable insights from digital marketing channels, leveraging tools such as **Adobe Analytics, Adobe CJA, Google Analytics, email platforms, and other martech tools*** Oversee the quality and strategic relevance of analytics deliverables including tagging audits, subject line analyses, web performance reporting, HCP targeting, and campaign analytics.* Collaborate with affiliates, offering strategic insights on leveraging analytics effectively in campaign strategies and enhancing digital readiness through data-driven approaches.* Evaluate and optimize processes in paid media, website experience, and HCP engagement for improved efficiency and business outcomes.* Champion measurement frameworks, attribution approaches, and testing methodologies (A/B testing, multivariate testing) that elevate the rigor of our analytics practice.* Spearhead technology and innovation initiatives within the Digital Marketing Analytics function, identifying emerging tools, techniques, and data sources that can enhance our service offerings.* Lead and mentor analytics professionals across multiple functional areas, fostering cross-pollination of knowledge and best practices.* Build a culture of intellectual curiosity, encouraging the team to move beyond reporting and into insight generation, experimentation, and strategic recommendation* Partner with business partners to define key metrics and outcomes for technology aligned with business objectives* Develop capability presentations and case studies that demonstrate the impact of our work to strengthen partnerships across the network* Lead important initiatives for the growth and development of the GATE team**Who you are*** You hold a Bachelor's or Master's Degree in a relevant field (Computer Science, Engineering, Marketing, Business, or related disciplines) and **8 to 12 years of experience in digital marketing analytics, martech, or consulting, with progressive leadership responsibility*** Minimum **5 years of hands-on experience in digital marketing technology and analytics, with exposure to life sciences or healthcare being a strong advantage*** Demonstrated expertise with **Adobe Analytics and/or Adobe CJA; familiarity with the broader Adobe Experience Cloud ecosystem*** Proficient in attribution modeling, website performance optimization, A/B testing, conversion management, traffic analysis, and various reporting tools* Familiarity with digital marketing channels, including SEO, SEM, social media, and email marketing* Proficiency in tools such as **Omnibug, Adobe Cloud Debugger, Adobe Launch, and Google Tag Manager*** Experience **managing or leading analytics teams (3+ direct reports or equivalent)*** Proven ability to engage with senior stakeholders, present insights persuasively, and influence decisions. A track record of being a trusted advisor, not just a report generator* Comfortable leading collaborative conversations and building partnerships with new teams and stakeholders* Knowledge of regulatory and compliance considerations relevant to pharmaceutical/life sciences digital marketing* Demonstrated coaching and mentoring skills, providing timely and actionable feedback to the team* Strong analytical and problem-solving abilities* Effective team player with the ability to meet deadlines and manage multiple analytics projects concurrently