Manager - Digital Marketing

Samsonite International S.A; Mumbai; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Samsonite is a global leader in superior travel bags and accessories. We are seeking a senior marketing leader to drive paid social and performance marketing initiatives from our Mumbai team, with a focus on ROI and growth across Meta, Google, LinkedIn, YouTube, and emerging channels.

Ideal candidates bring a Masters in Marketing and 12-15 years of digital media planning, social and performance marketing, with hands-on expertise in Google Ads, Meta Business Manager, LinkedIn Campaign Manager,

Qualifications

• Masters degree in Marketing, Digital Media management or related field.
• 12-15 years proven experience in digital media planning and performance marketing.
• Hands-on expertise with Google Ads, Meta Business Manager, LinkedIn Campaign Manager, DV360, Google Analytics (GA4).
• Strong understanding of creative strategy for performance campaigns and ROI-driven evaluation.

Responsibilities

• Lead paid social media campaigns across Meta, LinkedIn, YouTube and emerging channels.
• Oversee end-to-end campaign management: planning, execution, optimization and ROI-focused reporting.
• Own and drive performance marketing strategy across channels to boost website sales and conversion.
• Plan, execute and optimize campaigns on 3rd-party e-commerce platforms to increase product sales.
• Continuously monitor sales across owned and partner platforms and reallocate budgets for revenue impact.
• Manage performance marketing and social budgets for optimal ROI across channels.
• Manage performance creatives with internal/external teams to align with goals.
• Use data analytics and attribution models to measure campaign effectiveness and optimize targeting.
• Stay updated with digital marketing trends and industry benchmarks for innovation.
• Collaborate with internal teams and agencies to ensure consistent messaging and timely delivery.

Skills

Digital marketing

Performance marketing

Data analytics

Campaign management

Education

Masters degree in Marketing

Tools

Google Ads

Meta Business Manager

LinkedIn Campaign Manager

DV360

Amazon Ads

GA4

Job description

Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.

Job Description

• Lead paid social media marketing campaigns across platforms including Meta, LinkedIn, YouTube, and emerging channels.
• Oversee end-to-end campaign management - planning, execution, optimization and reporting with a strong focus on ROI and efficiency.
• Own and drive performance marketing strategy across channels (Google, Meta, programmatic, affiliates, etc.) with a sharp focus on driving website sales through efficient traffic acquisition and conversion optimization.
• Plan, execute, and optimize campaigns on 3rd-party e-commerce platforms to directly boost product sales and category share.
• Continuously monitor sales performance across owned and partner platforms, reallocating budgets to maximize revenue impact.
• Manage performance marketing and social media budgets, ensuring optimal allocation across channels to maximize ROI.
• Manage performance creatives (static, video and other formats)- briefing, reviewing, and collaborating with internal/external creative teams/ agency to ensure alignment with campaign goals.
• Utilize advanced data analytics and attribution models to measure campaign effectiveness and continuously optimize targeting, messaging, and media spends.
• Stay updated with digital marketing trends, platform updates, and industry benchmarks to recommend innovative approaches.
• Collaborate with internal teams and creative agency to ensure consistency of messaging and alignment with overall marketing objectives & deliver campaigns on time and with high impact.

Education

• Masters degree in Marketing, Digital Media management or a related field.
• 12-15 years of proven experience in digital media planning, social media marketing and performance marketing preferably in high-growth consumer brands.
• Hands-on expertise with tools like Google Ads, Meta Business Manager, LinkedIn Campaign Manager, DV360, Amazon Ads, Google Analytics (GA4), and other tools.
• Strong understanding of creative strategy for performance campaigns and ability to evaluate creatives through a performance lens.
• Demonstrated track record of driving measurable growth and ROI.
• Excellent analytical, problem-solving and communication skills.
• Ability to balance strategy with execution in a fast-paced environment

About the Team

Why you'll love working here:

• Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.
• Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to culture and inclusion empowers us to bring our authentic selves and unique differences to work every day.
• Socially responsible. We want to minimize our products' impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.

What we value:

At Samsonite, we do more than create the bags that move with our consumer, we inspire and celebrate the moments that move them. We believe we have a responsibility to the world in how we operate, the products we sell, the communities where we live and work, and how we treat the people we employ. We're as diverse as travel itself, and like travel, your journey with Samsonite presents the opportunity to be a part of something bigger and explore your passions. This is why we offer various paths for professionals and celebrate the knowledge and skills they bring to our team. We are committed to a respectful workplace that allows our team members to bring their best selves to the workplace daily.

Samsonite is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.