Manager- Digital Channel Partner

Mahindra Rural Housing Finance (MRHFL); Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Mahindra Rural Housing Finance (MRHFL) in Mumbai is seeking a results‑driven Channel Onboarding & Management leader to drive DLA onboarding, empanelment, and ongoing partner engagement. The role emphasizes building durable DLA relationships, managing the lead funnel, and coordinating with Sales and Telecalling teams to boost conversions.

The successful candidate will design offers, monitor lead performance, prepare MIS reports, and travel to regional markets to ensure effective field engagement

Responsibilities

• Onboard National Digital Lead Aggregators (DLAs) in line with business strategy and compliance norms.
• Ensure end-to-end coordination for DLA empanelment, agreements, commercials, and system integration.
• Build strong and sustainable relationships with DLA partners through regular engagement and support.
• Maintain an optimal balance of lead quality and lead quantity from DLAs.
• Monitor lead inflow, allocation, aging, and conversions across regions.
• Identify gaps in the lead funnel and work with DLAs to improve lead quality.
• Provide regular support and connect with DLAs to address operational issues and conversion challenges.
• Conduct periodic meetings with Regional Sales Teams for lead conversion reviews.
• Ensure timely lead status updates by the sales teams.
• Prepare and circulate regular MIS reports to Sales Teams and DLA partners.
• Ensure transparency of the lead journey to improve follow-ups and conversions.
• Use data insights to recommend corrective actions and process improvements.
• Design and roll out special schemes or offers for DLA leads in coordination with internal stakeholders.
• Track and analyze the effectiveness of special offers.
• Travel frequently to markets to engage with sales teams and DLA teams.
• Identify on-ground challenges and improve engagement efficiency.
• Act as a bridge between DLA teams, Sales Teams, and Telecalling Teams.
• Ensure smooth coordination across the lead lifecycle.
• Review initial calling outcomes and lead filtration quality.
• Provide structured feedback to improve calling effectiveness.

Job description

Channel Onboarding & Management

• Onboard National Digital Lead Aggregators (DLAs) in line with business strategy and compliance norms.
• Ensure end-to-end coordination for DLA empanelment, agreements, commercials, and system integration.
• Build strong and sustainable relationships with DLA partners through regular engagement and support.

Lead Funnel Management

• Maintain an optimal balance of lead quality and lead quantity from DLAs.
• Monitor lead inflow, allocation, aging, and conversions across regions.
• Identify gaps in the lead funnel and work with DLAs to improve lead quality.

Sales & Channel Partner Engagement

• Provide regular support and connect with DLAs to address operational issues and conversion challenges.
• Conduct periodic meetings with Regional Sales Teams for lead conversion reviews.
• Ensure timely lead status updates by the sales teams.

MIS & Performance Transparency

• Prepare and circulate regular MIS reports to Sales Teams and DLA partners.
• Ensure transparency of the lead journey to improve follow-ups and conversions.
• Use data insights to recommend corrective actions and process improvements.

Conversion Enhancement & Offers

• Design and roll out special schemes or offers for DLA leads in coordination with internal stakeholders.
• Track and analyze the effectiveness of special offers.

Field & Market Engagement

• Travel frequently to markets to engage with sales teams and DLA teams.
• Identify on-ground challenges and improve engagement efficiency.

Stakeholder Coordination

• Act as a bridge between DLA teams, Sales Teams, and Telecalling Teams.
• Ensure smooth coordination across the lead lifecycle.

Telecalling Review & Feedback

• Review initial calling outcomes and lead filtration quality.
• Provide structured feedback to improve calling effectiveness.