Assistant Program Manager

Earn Modes; India; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

ABC Digital Ltd. in Maharashtra, Thane – GCorp is seeking an Assistant Program Manager to drive lead generation, funnel management and revenue growth.

The role focuses on tracking leads from potential customers through to closure, coordinating with sales and marketing teams, and improving conversion rates across omni-channel initiatives. The successful candidate will support analytics, nurture campaigns, and leverage automation tools to optimize the funnel, while collaborating with internal

Qualifications

• Experience in sales support and funnel tracking.
• Ability to coordinate with cross-functional teams and partners.
• Understanding of lead generation, scoring and nurturing processes.

Responsibilities

• Lead generation: develop and execute a comprehensive lead strategy with Marketing and internal teams.
• Identify channels such as social media, content marketing, paid ads, partnerships.
• Monitor industry trends to refine the lead generation approach.
• Lead segmentation and qualification: define criteria for qualified leads with Marketing and Sales; collaborate with Analytics for lead scoring.
• Nurture prospects through the funnel and educate them over time.
• Sales funnel optimization: analyze stages, identify bottlenecks and improve conversion rates.
• Conduct A/B tests on landing pages and campaigns; track conversions and lifecycle management.
• Data analysis and optimization: track metrics, generate reports, use insights to adjust strategies.
• Technology and automation: implement marketing automation tools and stay updated with best practices.
• Collaborate with internal and LOB stakeholders for lead/disbursement across stages.

Skills

Communication

Ethics

Sales

Strategic Account Growth

Job description

Job Description

Assistant Program Manager
ABG110587Financial Services
Maharashtra
Posted On24 Aug 2026
End Date20 Feb 2027
Required Experience4 – 7years

Basic Section
No. Of Position1
Grade10
LevelNA
Organisational
BUSINESSFinancial Services
BUSINESS_UNIT-1ABC Digital Ltd.
BUSINESS_UNIT-2ABC Digital Ltd.
BUSINESS_UNIT-3ABC Digital Ltd.
DEPARTMENT-1Sales Strategy
CountryIndia
StateMaharashtra
WorksiteThane – GCorp
Industry–
FunctionSales
Skills
Skill
Communication EthicsSalesStrategic Account Growth

Job Purpose

Sales Support person is responsible for tracking the customer funnel movement from potential customers (leads) into actual clients. This role typically involves tracking, monitoring and analysing various stages of the sales funnel to maximize conversion rates. Tasks might include coordination with the various stakeholders where the lead is generated, collaborating with sales teams, and analysing data to refine the funnel’s effectiveness.

Job Context & Major Challenges

Job Context/Job Challenges:Organizational Context
ABC Digital has been incorporated as a wholly owned subsidiary of Aditya Birla Capital in 2023 to engage in distribution of Aditya Birla Capital products and providing services to customers, including web-based services, e-commerce, and payments facilities and allied activities.
ABC Digital is developing an omni-channel based D2C platform (website and app) to acquire new customers and serve them seamlessly. In addition, ABC Digital has started a virtual engagement management through inbound and outbound calling. Also, ABC Digital is engaged in cross-selling different ABC products to walk-in branch customers.
ABC Digital is collaborating with all ABCL subsidiaries to deliver a truly personalized and seamless omni-channel experience for both new and existing customers by building capacity and enhancing productivity through investments in talent, technology, marketing, and data and analytics.
About the Aditya Birla Capital Virtual Relationship Business –
Key Challenges for the role –
Ensuring consistent sales performance and lead conversion from various sources
Making sure the lead flow is seamless to the call center ( inhouse and outsources as per the planning Coordinating with Internal Teams: Interacting and coordinating with internal teams for obtaining business approvals and addressing credit, underwriting, and other operational requirements.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)
Supporting Actions (Max 1325 Characters)
KRA1
Lead generation .
Develop and execute a comprehensive lead generation strategy to attract potential clients along with Marketing and internal team.
Identify and leverage appropriate channels such as social media, content marketing, paid advertising, and partnerships!
Monitor industry trends and competitor activities to refine the lead generation approach
KRA2
Lead segmentation and qualification
Collaborate with marketing and sales teams to establish clear criteria for qualified leads.
Collaborate with Analytics team to get the lead scoring system to prioritize and segment leads based on their potential value and readiness to convert.
Implement an effective lead nurturing process to engage and educate prospects over time.
KRA3
Sales Funnel optimization and Revenue enhancement
Analyze the sales funnel stages and identify bottlenecks or areas of improvement
Optimize each stage of the funnel for higher conversion rates, addressing pain points and objections.
Help to conduct A/B test landing pages, email campaigns, and other conversion points to enhance effectiveness.
Track the conversions done through the lead and manage the Life cycle of these customers .
KRA4
Data Analysis and Optimization
Track and analyze key metrics related to the lead funnel’s performance, such as conversion rates, engagement rates, and ROI.
Generate regular reports to provide insights into the effectiveness of different strategies and tactics.
Use data-driven insights to make informed decisions and adjust strategies as needed.
KRA5
Technology and Automation & Communication
Implement marketing automation tools to streamline lead nurturing and communication processes.
Stay up-to-date with the latest marketing technologies and tools to enhance efficiency and effectiveness.
Stay informed about industry best practices, emerging trends, and changes in customer behavior.
Proactively suggest and experiment with innovative strategies to improve the lead funnel’s performance.
Ensure proper integration between different systems to maintain a seamless flow of data.
KRA6
Collaboration with Internal and LOB stake holders
Collaborate with the internal stake holders ,External vendors ( CC) and the LOB stake holders for issuance /Disbursement of cases at each stage of the Lead/Sales Funnel

Source: Company Career page