Manager, Cooking Soda & Premium Salt Innovations

Tataconsumer; Mumbai; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Tataconsumer in Mumbai is seeking a Brand Manager for Premium Salt Lite & Innovations to own the brand P&L, anchor revenue targets, and lead margin improvements. You will scout scalable, high-margin launches and collaborate with sales, regulatory, and R&D to drive growth.

Role requires 2+ years in FMCG brand management or sales, with an MBA in marketing preferred. You will influence Trade Marketing and channel heads to execute annual strategy and launch plans.

Qualifications

• MBA with marketing specialization preferred.
• 2+ years in FMCG brand management or sales.
• Experience partnering with sales teams to drive business growth.
• Proven track record of GTM execution and delivering business results.

Responsibilities

• Be custodian of the brand P&L and anchor volume and revenue targets for the year.
• Undertake margin improvement initiatives across materials, transport, packaging and specs changes.
• Scout and scale high-margin launches in existing or adjacent categories.
• Track channel-wise financial metrics and plan interventions to drive top and bottom lines.
• Develop consumer insights to craft persuasive brand propositions, claims and packaging.
• Scan markets for growth opportunities such as range or pack extensions and new innovations.
• Influence Sales, Legal, Regulatory, and R&D to align on growth objectives and strategy.
• Collaborate with Trade Marketing and Channel Heads to execute annual strategy.
• Scope and incubate new innovations and scale launches with robust business cases.

Skills

Brand management

Sales experience

GTM execution

Consumer insights

Education

MBA Marketing

Job description

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Manager, Cooking Soda & Premium Salt Innovations

Brand Manager –Premium Salt Lite & Innovations

Function
Marketing Location
Mumbai Reporting To
Director – Marketing, Premium Salts

Job Description

What are the Key Deliverables in this role?

• Be the custodian for the brand P&L and anchor volume and revenue target delivery for the year
• Undertake margin improvement initiatives by looking into every cost structure of Material, Transportation, Specs changeover, Packaging changeover
• Scout and build on opportunities for scalable high-margin launches in current categories and adjacencies
• Track channel wise financial metrics and plan the intervention to generate top lines and bottom lines

Customer Service

• Develop strong consumer understanding to devise persuasive brand proposition, claims, packaging
• Scan the market to identify opportunities for growth – range/pack extensions, new innovation

Internal Processes

• Influence key stakeholders in Sales, Legal, Regulatory, R&D etc to drive the brand growth objectives
• Closely work with Trade Marketing team & Channel Heads to plan and execute the Annual strategy

Innovation and Learning

• Scope and incubate new innovations and scale existing new launches
• Lead innovation on product, concept, business case and launch plans for the portfolio

What are the Critical success factors for the Role ?

• MBA, Major in marketing preferred
• 2+ years of experience in brand management OR sales experience in FMCG category
• Prior experience in working closely with sales team to drive business
• Demonstrated evidence of strong GTM execution, impactful initiatives, and business delivery

What are the Desirable success factors for the Role ?

• Conceptual clarity in basic pricing methodology, marketing mix, P&L working
• Having exposure in BTL / trade / Shopper marketing elements creation