Senior Manager - Mainstream Salts

Tataconsumer; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Tataconsumer in Mumbai is seeking a Marketing professional to drive monthly brand KPIs for iShakti Salt and iShakti Soda, leading GT initiatives and market interventions. The role focuses on planning, monitoring, and optimizing brand performance across channels, with close collaboration across Sales, Supply Chain and R&D.

The candidate will manage GT execution, consumer engagement and market-market interventions, ensuring timely launches and ROI improvements.

Responsibilities

• Lead Go-To-Market plans for iShakti Salt and iShakti Soda with timely deployment of GT initiatives.
• Drive General Trade growth through distributor/retailer interventions and visibility improvements.
• Coordinate with Sales and cross-functional teams to ensure seamless GT execution.
• Monitor, track and optimize GT plans, activations and market interventions.
• Partner with R&D, Supply Chain and Sales to develop and commercialize new salt propositions.
• Lead strategic projects to translate business priorities into actionable plans.

Skills

Brand management

Go-To-Market

Sales coordination

Job description

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Function
Marketing Location
Mumbai Reporting To
Vice President – Marketing, Mainstream Salts

Job Description

What are the Key Deliverables in this role?

• Drive monthly brand KPIs for iShakti Salt and iShakti Soda through effective planning, monitoring and execution of brand and GT initiatives.
• Analyze primary and secondary sales, distribution, numeric distribution, weighted distribution and other relevant metrics to ensure achievement of monthly/annual targets.
• Identify business gaps and opportunities across markets and channels and drive corrective actions to improve brand performance.
• Track spending, ageing, billing efficiencies and other commercial metrics to minimize business loss and improve ROI.

Customer and Go to Market

• Lead execution of Go-To-Market plans for iShakti Salt and iShakti Soda, ensuring timely deployment of all GT initiatives.
• Drive General Trade growth agenda through market-wise planning, distributor/retailer interventions, visibility, assortment and execution excellence.
• Develop and execute channel and market interventions to strengthen distribution, availability, visibility and offtake across priority markets.
• Partner with Sales to identify market-level opportunities and develop actionable plans to drive volume and value growth.
• Co-create brand and GT communication elements including POSM, retailer communication, merchandising and other market-facing assets.
• Plan and execute activations, market interventions and consumer/retailer engagement initiatives in line with annual brand plans.
• Coordinate with Sales, cross-functional teams and external partners to ensure seamless execution of GT initiatives.
• Ensure timely connectivity of launches, POSM, merchandise, sampling and other activation elements in the market.
• Track and evaluate execution effectiveness and incorporate learnings into future GT plans.

Production Planning and Supply

• Partner closely with Supply Chain and Manufacturing teams to ensure production planning and availability in line with demand and business priorities.
• Develop/track SKU-wise demand requirements and flag potential supply gaps, inventory risks and production constraints.
• Ensure timely availability of finished goods to support GT plans, new launches and key market interventions.
• Coordinate across Sales, Supply Chain and Manufacturing to resolve supply and production issues impacting market availability.
• Monitor inventory and ageing to ensure optimum stock levels and minimize business losses.

Internal Processes

• Manage promo, pricing and pack-change transitions to ensure timely market implementation.
• Ensure timely approvals and closure of vendor payments, contracts and internal IOs.
• Track competition intelligence across:
• MRP, schemes and pack changes
• New product launches
• Communication and activation launches
• GT initiatives and market interventions
• Coordinate with relevant internal stakeholders to ensure adherence to timelines and execution milestones.

Innovation and Learning

• Lead salt innovation projects from opportunity identification and concept development through consumer validation, product development, packaging, testing and commercialization.
• Identify emerging consumer needs, usage occasions and category opportunities to build a relevant innovation pipeline for the salt portfolio.
• Partner with R&D, Consumer Insights, Packaging, Supply Chain and Sales teams to develop and commercialize new salt propositions.
• Lead concept, product and packaging evaluation and translate consumer/market learning into actionable recommendations.
• Track innovation performance post-launch and identify opportunities for optimization and scale.

Strategic/ Critical projects

• Lead execution of critical strategic projects for the Mainstream Salt portfolio, as identified by the business leadership.
• Drive cross-functional projects involving Marketing, Sales, Supply Chain, R&D, Finance and other stakeholders from scoping through implementation.
• Identify risks, dependencies and bottlenecks and proactively drive resolution with relevant stakeholders.
• Translate business priorities into actionable project plans and ensure strong execution against agreed objectives.

What are the Critical success factors for the Role ?

• Strong General Trade and Sales orientation with ability to translate brand strategy into market execution.
• Strong execution skills with ability to manage multiple initiatives and deliver against tight timelines.
• Ability to work effectively with Sales, Supply Chain, Manufacturing, R&D, Consumer Insights and external partners.
• Strong analytical skills with ability to interpret sales, distribution and market data and derive actionable insights.
• Strong project management skills with ability to independently manage strategic and cross-functional projects.
• Ability to balance day-to-day GT execution with longer-term brand building and innovation agenda.
• Strong stakeholder management and influencing skills.
• Ability to operate in a fast-paced environment with multiple priorities and ambiguity.
• Fluent in oral and written communication.
• Experience in FMCG brand management / GT-driven businesses preferred.