Manager - Brand Content Ops ( Alps Goodness)

Purplle.com; Mumbai; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

Purplle.com is looking for a Content Operations Manager to oversee the creation and management of marketing assets. This role involves building an asset pipeline for key products and ensuring the availability of high-quality creatives across multiple platforms.

The ideal candidate has 5–8 years of relevant experience, strong skills in performance marketing, and the ability to manage stakeholders effectively. The position demands high ownership and a structured approach in a dynamic environment.

Qualifications

• 5-8 years in content operations, performance creative production, or digital content studios.
• Experience running high-volume creative pipelines with multiple stakeholders.
• Strong understanding of marketing hooks, formats, and iteration loops.

Responsibilities

• Build and maintain asset pipeline for hero SKUs.
• Ensure availability of ad-ready assets across platforms.
• Run content ops cadence with planning and delivery tracking.
• Maintain a brand asset library with proper tagging and retrieval.
• Manage external partners for quick turnarounds.

Skills

Performance marketing creative understanding

Production and creative ops capability

Content quality judgment

Stakeholder management

Tools

DAM systems

Creative spec management tools

Spreadsheets

Job description

Role Summary

You will run the content operations engine that ensures the brand and its product lines are never short of high-quality, high-performing marketing assets. This role owns the end-to-end system for planning, producing, repurposing, editing, storing, and deploying content for performance and digital marketing across products and geographies—whether the source is influencer content turned into ads, brand shoots, agency outputs, or AI-generated creatives. In short: you ensure we always have the right assets, in the right formats, at the right quality bar, at the right speed.

Reporting & org context

• Reports to: Brand Head / Senior Brand Manager (Brand Pod Lead)
• Works closely with: Brand Managers (product-line owners), Influencer Marketing team, Performance Marketing, GLAMRS creatives/designers, external agencies/production partners, editors, photographers/videographers, AI creators, and DAM stakeholders.

Responsibilities

• Always-on Creative Inventory (Asset Stock)
• Build and maintain a rolling asset pipeline for each hero SKU and priority geography.
• Ensure “never out of stock” availability of ad-ready assets across:
  • Meta / YouTube / Google formats
  • Hooks, UGC, demos, testimonials, problem‑solution, ingredient proof, routines
  • Static, motion, short‑form, long‑form cutdowns
• Maintain a clear view of what’s live, what’s working, what’s fatigued, and what needs replenishment.
• Performance Creative Production & Repurposing
  • Convert influencer videos into performance‑ready creatives: select winners, brief edits, create multiple cutdowns, test hooks/thumbnails/captions/CTAs.
  • Plan and execute non‑influencer shoots when required (product demos, ingredient story, brand films, before/after frameworks, expert‑led content).
  • Own the workflow to generate content via AI where appropriate (iterations at speed while keeping brand/claim safety intact).
• Creative Ops: Systems, Process, and Execution
  • Run the content ops cadence: weekly/monthly plans, briefs, production calendars, prioritization, approvals, and delivery tracking.
  • Create a structured briefing system for:
    • Product‑specific claims and RTBs
    • Target cohorts and funnel stage
    • Geo‑specific nuance and language needs
    • Channel placements and specs
  • Build SLAs for stakeholders (brand managers, performance marketing, agencies/editors) and ensure predictable delivery.
• Digital Asset Management (DAM) & Content Library
  • Own the brand’s asset library: storage, tagging, version control, easy retrieval, and reuse.
  • Ensure assets are archived with correct metadata:
    • SKU, claim, concept, funnel stage, creator/source, date, platform specs, rights usage
  • Maintain a single source of truth for what can be used where (including rights and expiry tracking).
• Agency & Partner Management
  • Manage a bench of editors, studios, agencies, freelancers, and creators for quick turnaround.
  • Own budgets allocated for shoots/edits/tools; drive efficiency without quality compromise.
  • Ensure external partners work to a consistent quality bar, file hygiene, and timelines.
• Cross‑functional alignment
  • Align with Brand Managers on product priorities (hero SKUs vs new launches), claims/RTBs, and geo expansion plans.
  • Align with Influencer Marketing team to systematically capture and reuse influencer outputs.
  • Align with Performance Marketing to translate learnings (winning hooks/angles) back into the content pipeline.

Key outputs / deliverables

• Monthly/weekly creative production plan by SKU + geography + funnel stage
• Complete set of ad‑ready assets delivered per sprint (with cutdowns + variations)
• Up‑to‑date asset library (DAM) with correct tagging/versioning
• Performance creative learning loop (what worked, what didn’t, what’s next)
• Partner roster + rate cards + turnaround SLAs

Success metrics (KPIs)

• Asset availability: zero “creative stock‑outs” for hero SKUs / priority geos
• Speed: average turnaround time from brief → first delivery; iteration speed post-performance feedback
• Quality bar: pass rate on first submission; reduction in rework due to spec/brand/claim issues
• Performance enablement: share of spend supported by fresh creatives; creative refresh cadence; reduction in creative fatigue incidents
• Efficiency: cost per usable asset / per edit; partner productivity; utilization of repurposed content vs new shoots
• Library health: % assets correctly tagged, searchable retrieval time, rights/compliance adherence

What “great” looks like

• Brand teams never say “we don’t have assets” or “we’re blocked on creative.”
• Winning angles are scaled fast, and fatigue is anticipated before it hits performance.
• The system runs like a newsroom + production studio: high velocity, high standards, low chaos.
• Assets are easy to find, reuse, and adapt across SKUs and geographies.

Skills & Capabilities

• Strong understanding of performance marketing creative (Meta/YouTube/Google): hooks, formats, thumb‑stopping patterns, iteration loops.
• Excellent production + creative ops capability: briefing, scheduling, tracking, vendor management, approvals.
• Ability to judge content quality: storytelling, pacing, editing patterns, visual clarity, claim safety.
• Hands‑on comfort with tools/workflows (not necessarily editing yourself, but can direct edits well):
  • Creative spec management, DAM systems, spreadsheets/notion trackers, review tools, basic AI creative tools.
• Strong stakeholder management: can work with Brand Managers, performance teams, creators, and agencies without bottlenecks.

Experience (indicative)

• 5–8 years in content operations, performance creative production, digital content studios, or growth creative roles (consumer brands preferred).
• Prior experience running a high‑volume creative pipeline with multiple stakeholders and external partners is a strong plus.

Working style

• High ownership, high urgency, high taste.
• Structured operator who thrives in a fast‑moving environment.
• Clear communicator who can enforce process without slowing down execution.