Manager - Admissions & Outreach

BITSoM - BITS School of Management; Thane; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

BITSoM - BITS School of Management seeks an experienced Outreach Lead to oversee the utilization and quality of the MBA program's outreach efforts. The role focuses on attracting high-caliber students by organizing road shows, information sessions, and lead management while collaborating with process, counselling and digital marketing teams.

The ideal candidate will have 8-11 years of counselling or admissions experience in higher education, strong communication skills, and a passion for

Qualifications

• Requires B.Tech or MBA from a reputed university.
• Excellent communication and interpersonal abilities.
• Understanding of Indian higher education landscape is a plus.

Responsibilities

• Strategize the annual outreach plan aligned with school objectives.
• Organize and execute outreach events to generate interest and drive applications.
• Engage with prospective students, partners, and stakeholders to enhance visibility of BITSoM MBA.
• Monitor outreach performance metrics and provide actionable insights for improvement.
• Collaborate with digital marketing and process teams to align messaging and campaigns.

Skills

Communication

Interpersonal

Teamwork

CRM

MS Office

Education

B.Tech / MBA

Tools

MS Office

CRM tools

Job description

To oversee the outreach activities for the BITSoM’s 2-year MBA ensuring quality and profile of students as per school objectives.

Job Outline

• The incumbent is responsible for assisting in entire gamut of outreach activities for attracting a superior quality of students into the MBA program ensuring the goals of class size and quality are met.
• To meet the above objective, the incumbent will be required to assist in organizing various road shows, information sessions and lead & funnel management.
• The incumbent will also be required to work closely with Process, Counselling and Digital Marketing teams.

Job Responsibilities

• Strategizing of the annual outreach plan keeping in mind the school’s objectives
• Organize and execute impactful outreach events, including seminars, information sessions, and education fairs, to generate interest and drive applications for the MBA program.
• Design and deliver engagement-driven initiatives, such as workshops, leadership talks, coffee meetups.
• Establish and maintain strong relationships with prospective students and other relevant stakeholders to enhance the visibility and credibility of the MBA offering.
• Drive high student conversion rates by providing personalized counseling, program insights, and showcasing the BITS brand legacy, career outcomes, and alumni achievements.
• Monitor, analyse, and optimize outreach performance metrics regularly, providing actionable insights for strategy refinement and lead quality improvement.
• Stay updated on trends in MBA education, competitor strategies, and market expectations to ensure differentiated positioning of the program.
• Collaborate proactively with digital marketing and process team to align messaging, campaign planning, and lead nurturing strategies.

Knowledge / Education

• B.Tech / MBA from a reputed university in India or abroad.
• Outstanding communication and interpersonal abilities and good command over the language
• Understanding of Indian higher education landscape and related policies would be a plus
• Quick learner and a strong team player
• Experience in team handling
• Passion for building world class institutions of higher education
• Proficiency in MS Office and other CRM, telephony tools
• 8-11 years of experience in counselling, academic advising, or admissions in a higher education institution
• Experience working in a target-driven sales or student recruitment environment
• Exposure to education technology platforms and student information systems

Job Interface

Internal:

• Counsellors

External:

• Outreach logistic partners

*Job responsibilities stated are not to be taken as an exhaustive statement of duties. Employees may be required to perform other job-related duties as necessary.