Manager - Ad Operations

Zee Entertainment Enterprises; Mumbai; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Zee Entertainment Enterprises is seeking an experienced programmatic specialist to manage Google Ad Manager based OTT advertising and revenue optimization.

You will drive GAM operations, SSP onboarding, campaign trafficking, troubleshooting, and reporting across Mobile, Web, and connected TV platforms, coordinating with Sales, Ad Tech, Product, and Finance to meet SLA and revenue goals. You will leverage Looker Studio for dashboards and ensure accurate eCPM and fill rate reporting.

Qualifications

• Experience with Google Ad Manager, AdX and programmatic ad platforms.
• Expertise in yield optimization and open bidding strategies.
• Proficient in Excel and Looker Studio for reporting.

Responsibilities

• Manage indirect OTT advertising, GAM operations, revenue optimization.
• Handle SSP onboarding, campaign management and troubleshooting.
• Optimize yield to maximize eCPM, Fill Rate and inventory utilization.
• Oversee on-boarding of SSPs, Exchanges, AdX, and tag integrations.
• Run OTT Video & Display campaigns across Mobile, Web, and connected TV platforms.
• Monitor campaigns with pacing, delivery, SLA, and reporting.
• Provide revenue reporting, dashboards and forecasting; coordinate with cross-functional teams.

Skills

Programmatic

Yield Optimization

Open Bidding

PMP

Tools

Google Ad Manager

AdX

Looker Studio

Excel

Job description

Key Responsibilities

Manage indirect OTT advertising, GAM operations, yield optimization, SSP onboarding, campaign management, reporting and revenue optimization.

Google Ad Manager Operations

Campaign trafficking, Ad Units, Orders, Line Items, Creatives, Targeting, troubleshooting.

Yield Management: maximize eCPM, Fill Rate, inventory utilization, pricing rules.

Third-party onboarding: SSPs, Exchanges, AdX, VAST tags, integrations.

OTT Video & Display: Video/Display campaigns across Mobile, Web, CTV.

Campaign Monitoring: pacing, delivery, optimization, SLA.

Reporting: Revenue, eCPM, Fill Rate, Match Rate, Win Rate, VCR, dashboards.

Inventory Management and forecasting.

Cross-functional coordination with Sales, Ad Tech, Product, Finance.

Job Requirement

Google Ad Manager, AdX, Programmatic, Yield Optimization, Open Bidding, PMP, Excel, Looker Studio