Manager

EXL; Ahmedabad District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

EXL is seeking a Marketing Analytics professional to lead the strategic implementation and optimization of Marketo for a major US BFSI client. You will drive campaign execution, lead scoring and nurture programs, and collaborate with CRM teams to ensure seamless data flow.

Ideal candidates have a Bachelor's or Master's in CS, Math, or Statistics, 6–10 years in digital marketing, strong analytics, and experience with Adobe Marketo, Target, Experience Manager, and Salesforce integrations.

Qualifications

• 6–10 years in digital marketing using Marketo and marketing automation.
• Strong CRM experience with Salesforce.
• Proficiency with analytics and data-driven decision making.
• Experience with Adobe stack is preferred.

Responsibilities

• Campaign execution with Marketo across channels.
• Lead scoring and nurturing program design.
• CRM integration and data quality management.
• Maintain project deliverables and communications.
• Strong written and verbal communication.

Skills

Digital marketing

Marketing automation

Analytical thinking

Communication skills

Education

Bachelor’s/Master’s in computer science, mathematics, statistics

Tools

Marketo

Salesforce

Adobe Marketo

Adobe Target

Adobe Experience Manager

Job description

Job Description:

EXL Decision Analytics EXL (NASDAQ:EXLS) is a leading operations management and analytics company that helps businesses enhance growth and profitability in the face of relentless competition and continuous disruption. Using our proprietary, award-winning Business EXLerator Framework™, which integrates analytics, automation, benchmarking, BPO, consulting, industry best practices and technology platforms, we look deeper to help companies improve global operations, enhance data-driven insights, increase customer satisfaction, and manage risk and compliance. EXL serves the insurance, healthcare, banking and financial services, utilities, travel, transportation and logistics industries. Headquartered in New York, New York, EXL has more than 24,000 professionals in locations throughout the United States, Europe, Asia (primarily India and Philippines), Latin America, Australia and South Africa. EXL Analytics provides data-driven, action-oriented solutions to business problems through statistical data mining, cutting edge analytics techniques and a consultative approach. Leveraging proprietary methodology and best-of-breed technology, EXL Analytics takes an industry-specific approach to transform our clients’ decision making and embed analytics more deeply into their business processes. Our global footprint of nearly 2,000 data scientists and analysts assist client organizations with complex risk minimization methods, advanced marketing, pricing and CRM strategies, internal cost analysis, and cost and resource optimization within the organization. EXL Analytics serves the insurance, healthcare, banking, capital markets, utilities, retail and e-commerce, travel, transportation and logistics industries. Please visit www.exlservice.com for more information about EXL Analytics.

Role Overview:

The person will be a part of the marketing execution and analytics team for major US BFSI client Responsible for the strategic implementation and optimization of the Marketo platform to drive marketing efficiency and effectiveness. Assist in learning and development of new team members Identify and participate in continuous improvement initiatives

Key Responsibilities:

• Campaign Execution: Developing and executing complex marketing campaigns using Marketo's features. Creating and managing email templates, landing pages, and forms. A/B testing and campaign optimization.


• Lead Management: Designing and implementing lead scoring and nurturing programs. Managing lead lifecycle stages and qualification processes. Integrating Marketo with CRM systems (e.g., Salesforce) for lead handoff.


• Data Management and Analytics: Ensuring data accuracy and consistency within Marketo. Leveraging Marketo's analytics capabilities to measure campaign performance. Generating reports and insights to inform marketing strategy.


• Adhere to project deliverables and controls


• Excellent written and verbal communication skills

Candidate Profile:

Bachelor’s/master’s degree in computer science, mathematics, statistics 6-10 years’ experience, preferably in Digital marketing using Adobe Marketo Strong understanding of marketing automation concepts and best practices. Proficiency in CRM systems (e.g., Salesforce) and integration with Marketo. Experience in Adobe technology stack (Adobe Marketo, Adobe Target, Adobe Experience Manager) Superior analytical and problem-solving skills Ability to take initiative, quick learner and innovative Outstanding written and verbal communication skills Able to work in fast pace continuously evolving environment and ready to take up uphill challenges Is able to understand cross cultural differences and can work with clients across the globe History with FinServ, Healthcare, Risk verticals

What we offer:

EXL Analytics offers an exciting, fast paced and innovative environment, which brings together a group of sharp and entrepreneurial professionals who are eager to influence business decisions. From your very first day, you get an opportunity to work closely with highly experienced, world class analytics consultants. You can expect to learn many aspects of businesses that our clients engage in. You will also learn effective teamwork and time-management skills - key aspects for personal and professional growth Analytics requires different skill sets at different levels within the organization. At EXL Analytics, we invest heavily in training you in all aspects of analytics as well as in leading analytical tools and techniques. We provide guidance/ coaching to every employee through our mentoring program wherein every junior level employee is assigned a senior level professional as advisors.

• Sky is the limit for our team members.


• The unique experiences gathered at EXL Analytics sets the stage for further growth and development in our company and beyond.