Loyalty Program Manager

Confidential; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Confidential is seeking a strategic leader to own and scale loyalty programs, crafting end-to-end engagement journeys across channels and partners. The role blends data-driven insights with hands-on field activation to drive advocacy and growth.

You will collaborate with Sales, Marketing, Finance and external partners to convert strategy into market actions, including retailer engagement and category prioritization.

Qualifications

• Experience in loyalty, channel marketing, CRM and consumer activation.
• Strong commercial judgement supported by data.
• Ability to translate insights into simple, engaging interventions.

Responsibilities

• Own the strategy and end-to-end evolution of loyalty programs.
• Build engagement journeys for channels aligning with business priorities.
• Drive partner lifecycle from acquisition to advocacy.
• Integrate digital platforms and field activities into a seamless partner experience.
• Create a robust measurement framework linking engagement to sales and outcomes.
• Collaborate across Sales, Marketing, Category, Digital, Finance and partners to execute strategy.

Skills

Channel marketing

CRM

Data analytics

Stakeholder management

Digital platforms

Job description

Our client in the consumer space is looking for a smart and dynamic candidate, who has passion for results and eager to perform in an agile business environment!

Winning in India's consumer market happens at two critical moments: when a space is imagined and specified, and when the final product choice is made at retail.

The client is looking for someone to lead and scale these two strategic ecosystems—and transform loyalty from a rewards mechanism into a powerful engine for advocacy, preference and profitable growth.

This goes much beyond managing campaigns, points or partner databases - it is an opportunity to shape how our client builds enduring relationships with two of the most influential communities in the consumer journey.

What you'll do

• Own the strategy and end-to-end evolution of the loyalty programs.
• Build distinct engagement journeys for channels while connecting programs to common business and portfolio priorities.
• Drive the complete partner lifecycle—from acquisition and onboarding to activation, retention, reactivation and advocacy.
• Take loyalty beyond transactions by combining rewards with knowledge, inspiration, recognition, experiences and community.
• Use partner data, segmentation and behavioral insights to create more relevant and personalized engagement.
• Strengthen retailer participation, sell-through and advocacy across priority products, innovations and new categories.
• Build deeper architect engagement through design inspiration, product education, project support and premium propositions.
• Integrate digital platforms, WhatsApp, field engagement, retail activation, events and learning into a seamless partner experience.
• Create a robust measurement framework connecting engagement with secondary sales, repeat behavior, project opportunities, category participation and business return.
• Strengthen program governance, partner experience, data quality and fraud-control mechanisms as the ecosystems scale.
• Work across Sales, Marketing, Category, Digital, Finance and external partners to convert strategy into high-quality market execution.

You will help create:

• Growing communities of active and productive partners, not merely large, enrolled bases.
• Stronger preference and advocacy for our client and its brands.
• Greater retailer participation across priority categories and innovations.
• Deeper engagement and stronger influence at the specification stage.
• Relevant partner experiences that go meaningfully beyond points and rewards.
• A clear connection between loyalty investment and commercial outcomes.
• Scalable engagement models capable of becoming benchmarks within the organisation.

What you'll bring

You may come from loyalty, channel marketing, architect engagement, trade marketing, CRM, sales excellence, digital platforms or consumer activation. More important than a conventional career path is your ability to combine:

• A builder's mindset and the ambition to create something at scale.
• A strong understanding of channel partners, influencers and customer journeys.
• Commercial judgement supported by data and analytics.
• The ability to translate insights into simple and engaging interventions.
• Comfort with both digital platforms and on-ground execution.
• Strong program and stakeholder-management capabilities.
• The confidence to challenge established approaches and continuously experiment.
• A bias for action, ownership and measurable outcomes.

Reporting To

Operational reporting to Commercial Excellence Manager