Overview
Job Title: Product Owner - Loyalty Programs
Location: Remote (Must be willing to work US hours)
Experience Required: 5+ years
Language Requirement: Fluent in English (written and spoken)
Note: This description outlines responsibilities, qualifications, and expectations for the role.
Key Responsibilities
- Define and own the roadmap for loyalty and investor engagement programs, aligning with overall product and customer growth strategies.
- Design reward mechanisms that incentivize learning (through educational content), community participation, and repeat investments.
- Collaborate with cross-functional teams (engineering, design, marketing, compliance) to build seamless loyalty experiences across web and mobile.
- Leverage data and analytics to identify customer behaviour patterns, measure program effectiveness, and refine initiatives for maximum ROI.
- Integrate gamification elements into community and educational experiences to drive deeper engagement and retention.
- Benchmark industry trends and competitor offerings to ensure the loyalty program remains differentiated and compelling.
- Manage program operations end-to-end, including backlog prioritization, user story creation, sprint planning, and stakeholder communication.
Ideal Candidate
- Brings 4+ years of product management or product ownership experience, ideally with customer engagement, loyalty, or fintech/consumer platforms.
- Skilled at defining product vision and translating it into clear roadmaps, user stories, and measurable outcomes.
- Strong analytical mindset with the ability to leverage data and customer insights to shape loyalty initiatives and optimize engagement.
- Demonstrates collaborative leadership, working effectively with engineering, design, marketing, and compliance teams to deliver impactful features.
- Passionate about building customer trust and long-term retention, with experience applying gamification, rewards, or community-driven engagement.
Skills
- Product Development: Strong understanding of product development processes.
- Data Analysis: Ability to analyse customer data and inform product decisions.
- Communication: Excellent communication and stakeholder management skills.
- Education: Bachelors degree in Business, Marketing, or a related field.
Preferred Qualifications
- Loyalty Program Expertise: Experience designing and implementing loyalty programs.
- Agile Methodologies: Familiarity with Agile development methodologies.
- Data-Driven Decision Making: Strong analytical skills and ability to drive product decisions with data.
Employment Details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Product Management and Marketing
- Industries: Staffing and Recruiting
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