LinkedIn Ads & Email Marketeer (Inbound/ Growth Hacking)

Lloyds Ventures; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Health benefits for dependents

Regular company meetups

Access to training and certifications

Job summary

A dynamic digital marketing firm in Gurugram is seeking a skilled Digital Marketing & SEO Specialist. In this role, you will lead digital growth initiatives, manage SEO performance, execute Zoho campaigns, and oversee LinkedIn Ads. The ideal candidate will have 2-5 years of experience and expertise in data analysis and SEO tools. The company offers a full-time position with industry-standard benefits, health benefits for dependents, and opportunities for professional development through learning resources.

Qualifications

• 2–5 years of proven experience in SEO and digital marketing.
• Strong hands-on knowledge of Zoho Campaigns & Zoho CRM.
• Experience running LinkedIn Ads & performance marketing campaigns.
• Proficiency with SEO tools and general digital marketing strategies.
• Excellent communication, analytical, and reporting skills.

Responsibilities

• Develop and execute SEO strategies to enhance search visibility.
• Manage LinkedIn Ads targeting and campaign optimization.
• Oversee and update the company website for optimal performance.
• Provide analytical reports on SEO and marketing campaigns.
• Boost LinkedIn engagement and followers through effective strategies.

Skills

SEO

Digital Marketing

Zoho Campaigns

LinkedIn Advertising

Data Analysis

Content Strategy

Tools

Ahrefs

SEMrush

MOZ

Google Search Console

Google Analytics

WordPress/CMS

Zoho CRM

WordPress

Job description

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Lloyds Ventures is seeking a highly skilled Digital Marketing & SEO Specialist to lead end-to-end digital growth initiatives. The ideal candidate will manage SEO performance, Zoho campaigns, LinkedIn Ads, LinkedIn page growth, website management, and ensure the Lloyds Ventures brand ranks prominently on search engines. This role requires hands‑on execution, analytical skills, and deep technical expertise.

What You'll Do?

Key Responsibilities

1. Search Engine Optimization (SEO)

• Develop and execute comprehensive SEO strategies to ensure Lloyds Ventures ranks on top of Google search results.
• Conduct keyword research, competitor analysis, on‑page & off‑page optimization.
• Optimize website structure, URLs, metadata, and internal linking.
• Manage backlink acquisition and high‑quality link‑building campaigns.
• Track and improve domain authority & search engine visibility.
• Plan, create, and execute Zoho email marketing campaigns for client acquisition and retention.
• Design workflows, automation journeys, drip campaigns, and segment mailing lists.
• Maintain Zoho CRM data hygiene and campaign reporting.
• Improve open rates, click‑through rates, and conversion metrics.

3. LinkedIn Ads & Performance Marketing

• Manage LinkedIn Paid Ads, audience targeting, and campaign optimization.
• Launch campaigns for lead generation, brand awareness, and event promotions.
• Track KPIs such as CPC, CPL, impressions, conversions, and optimize budgets.
• Create performance dashboards and weekly reports.

4. LinkedIn Organic Growth

• Boost and manage LinkedIn posts for maximum reach and engagement.
• Execute strategies to increase LinkedIn page followers organically and through sponsored campaigns.
• Create and schedule high‑quality content aligned with brand positioning.
• Monitor engagement metrics and improve overall presence.

5. Website Management

• Oversee the Lloyds Ventures website end‑to‑end including updates, landing pages, content refresh, and SEO fixes.
• Coordinate with developers/designers for UI/UX improvements.
• Ensure website speed optimization, mobile responsiveness, security, and uptime.
• Implement A/B testing to improve conversions.

6. Analytics & Reporting

• Provide weekly and monthly reports on SEO ranking, website traffic, campaign performance, and ROI.
• Analyze data and recommend actionable insights for continuous improvement.
• Maintain dashboards across Zoho, Analytics, and LinkedIn.

What We’re looking for?

• 2–5 years of proven experience in SEO and digital marketing.
• Strong hands‑on knowledge of Zoho Campaigns & Zoho CRM.
• Experience running LinkedIn Ads & performance marketing campaigns.
• Proficiency with SEO tools: Ahrefs, SEMrush, MOZ, Google Search Console, Google Analytics.
• Strong understanding of content strategy, keyword intent, and ranking algorithms.
• Basic knowledge of HTML, WordPress/CMS, website hosting, and technical SEO.
• Excellent communication, analytical, and reporting skills.

Preferred Attributes:

• Ability to work independently with ownership and responsibility.
• Strong attention to detail and deadline‑driven.
• Creative mindset with understanding of digital trends.
• Experience in B2B marketing preferred.

Why Join Us?

• As per industry standards & experience.
• Health benefits covered for immediate dependents.
• Regular company meetups and quarterly team‑building events.
• Access to internal learning tools, certifications, and upskilling resources.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

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