CRM Manager – WebEngage

Rotoris; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Rotoris is seeking a hands-on CRM professional to own retention and lifecycle marketing end-to-end in India. You will plan strategy, build journeys, code creatives, push campaigns live, and report numbers yourself.

This individual contributor role requires deep WebEngage expertise, multi-channel campaign execution (Email, SMS, WhatsApp, Push, On-site), and autonomous ownership of deliverables. You will collaborate with design and product teams to ensure assets, event tracking, and API/SDK

Qualifications

• Hands-on WebEngage experience for journeys, segmentation, campaigns, and analytics dashboards.
• Proven experience running Email, SMS, and WhatsApp campaigns at scale.
• Ability to write and edit HTML/CSS for email templates independently (no developer reliance).
• Strong understanding of customer lifecycle, segmentation logic, and retention metrics.
• Familiarity with SMS/WhatsApp template approvals (DLT).
• Autonomous, self-managed, delivers on time with accountability.
• Excel/Google Sheets proficiency for funnel analysis.

Responsibilities

• Design and build CRM journeys and lifecycle flows in WebEngage — onboarding, activation, activation, cross-sell, win-back, churn prevention, cart abandonment, and transactional triggers.
• Plan and execute campaigns across Email, SMS, WhatsApp, Push, and In-App/On-site channels.
• Build and edit responsive HTML email templates and fix rendering issues across clients.
• Own WhatsApp campaigns end-to-end: template creation, BSP submission, opt-in management, scheduling.
• Create user segments and cohorts based on behaviour, RFM, and lifecycle stage.
• Run A/B tests on subject lines, creatives, send times, and journey paths; iterate based on results.
• Monitor deliverability, open/click/conversion rates, unsubscribes; share weekly performance reports.
• Coordinate with design, product, and tech teams for assets, event tracking, and API/SDK integrations.

Skills

WebEngage

Journey design

Segmentation

Campaign setup

Analytics dashboards

Email marketing

SMS campaigns

WhatsApp campaigns

HTML/CSS

A/B testing

DLT registration

Autonomous working

Excel/Google Sheets

API/SDK integrations

Tools

MoEngage

CleverTap

Netcore

Braze

Job description

We're looking for a hands-on CRM professional who can own the entire retention and lifecycle marketing function single-handedly. This is an individual contributor role — you will plan the strategy, build the journeys, code the creatives, push the campaigns live, and report on the numbers yourself. If you like end-to-end ownership without waiting on a team, this is for you.

What You’ll Do

• - Design and build CRM journeys and lifecycle flows in WebEngage — onboarding, activation, cross-sell, win-back, churn prevention, cart abandonment, and transactional triggers
• - Plan and execute campaigns across Email, SMS, WhatsApp, Push, and In-App/On-site channels
• - Build and edit responsive HTML email templates, fix rendering issues across clients, and manage dynamic/personalised content blocks
• - Own WhatsApp campaigns end-to-end: template creation, BSP submission and approval, opt-in management, and broadcast scheduling
• - Create user segments and cohorts based on behaviour, RFM, and lifecycle stage
• - Run A/B tests on subject lines, creatives, send times, and journey paths; iterate based on results
• - Monitor deliverability, open/click/conversion rates, unsubscribes, and channel-wise ROI; share weekly performance reports
• - Coordinate with design, product, and tech teams for assets, event tracking, and API/SDK integrations

Must-Have Requirements

• - Hands-on working experience with WebEngage is mandatory — journey designer, segmentation, campaign setup, and analytics dashboards
• - Proven experience running Email, SMS, and WhatsApp campaigns at scale
• - Ability to write and edit HTML/CSS for email templates independently (no dependency on a developer for basic edits)
• - Strong understanding of customer lifecycle, segmentation logic, and retention metrics
• - Working knowledge of DLT registration for SMS and WhatsApp template approval guidelines
• - Comfortable working autonomously, managing your own calendar, and taking full ownership of deliverables
• - Good analytical skills — Excel/Google Sheets; ability to read a funnel and act on it

Good to Have

• - Exposure to other CRM tools: MoEngage, CleverTap, Netcore, Braze
• - Familiarity with email deliverability concepts (SPF, DKIM, DMARC, IP warm-up)
• - Experience in E-commerce

What Success Looks Like in 90 Days

• - All core lifecycle journeys live and running in WebEngage
• - Measurable lift in retention/repeat rate from CRM-driven campaigns