Liabilities Marketing

Yes Bank Ltd.; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

YES BANK Ltd. is seeking a Product Marketing Manager to own the liabilities marketing, positioning and GTM for Savings Accounts, FD and RD products across segments.

You will translate business objectives and customer insights into differentiated propositions and integrated GTM strategies, leading cross-functional launches with Product, Sales, Digital, Brand and Analytics to drive execution across multiple touchpoints.

Qualifications

• Experience in product marketing for financial products is preferred.
• Ability to translate business objectives into differentiated propositions.
• Strong collaboration with cross-functional teams across sales, digital, brand and analytics.

Responsibilities

• Own product marketing, positioning and GTM for YES BANK Ltd.'s liabilities portfolio (Savings Accounts, FD/RD, segment-led propositions).
• Translate business objectives and customer insights into differentiated propositions and narratives.
• Lead cross-functional launches with Product, Business, Sales, Digital, Brand and Analytics across 10+ touchpoints.
• Develop and execute 360 product marketing campaigns across digital, CRM, branch, RM, ATL and BTL channels.
• Partner with business and product teams to identify growth opportunities and accelerate product adoption.
• Lead agency partnerships and end-to-end campaign delivery including strategy, creative and measurement.
• Ensure all product communication aligns with brand, regulatory and compliance requirements.

Skills

Product marketing

GTM strategy

Cross-functional collaboration

Campaign management

Tools

Digital marketing platforms

Job description

Product Marketing Manager - Liabilities

• Own product marketing, positioning and GTM for YES BANK's liabilities portfolio across Savings Accounts, FD/RD and segment-led propositions.
• Translate business objectives and customer insights into differentiated propositions, product narratives and integrated GTM strategies.
• Lead cross-functional launches with Product, Business, Sales, Digital, Brand and Analytics, driving execution across 10+ customer touchpoints.
• Develop and execute 360 product marketing campaigns across digital, CRM, branch, RM, ATL and BTL channels.
• Partner with business and product teams to identify growth opportunities, improve customer engagement and accelerate product adoption.
• Lead agency partnerships and end-to-end campaign delivery, including strategy, creative, communication and performance measurement.

• Own product marketing, positioning and GTM for YES BANK's liabilities portfolio across Savings Accounts, FD/RD and segment-led propositions.
• Translate business objectives and customer insights into differentiated propositions, product narratives and integrated GTM strategies.
• Lead cross-functional launches with Product, Business, Sales, Digital, Brand and Analytics, driving execution across 10+ customer touchpoints.
• Develop and execute 360 product marketing campaigns across digital, CRM, branch, RM, ATL and BTL channels.
• Drive the complete product marketing lifecycle - insight -> proposition -> positioning -> launch -> adoption -> measurement.
• Partner with business and product teams to identify growth opportunities, improve customer engagement and accelerate product adoption.
• Lead agency partnerships and end-to-end campaign delivery, including strategy, creative, communication and performance measurement.

Ensure all product communication is aligned with brand, regulatory and compliance requirements.