Lead Web & Digital Analyst

EPAM Systems; India; On-site; INR 4,500,000 - 6,500,000; Full time

Job summary

EPAM Systems seeks a Lead Web & Digital Analyst to drive enterprise analytics operations across web and mobile platforms. You will design analytics architecture, implement GA4 and GTM, and build scalable data pipelines and dashboards for executives.

You will lead data governance, consent management, and privacy-first measurement while collaborating with marketing and product teams to translate data into strategic narratives.

Qualifications

• Proven experience in implementing GA4 and GTM at enterprise scale.
• Strong data engineering and analytics reporting capabilities required.
• Experience with data visualization tools (Power BI, Looker Studio) for executive dashboards.

Responsibilities

• Implement and administer GA4 at an enterprise level with event design and reporting.
• Configure GTM Web/Server-Side with Consent Mode v2 and privacy-first measurement.
• Develop data pipelines and BigQuery solutions on Google Cloud Platform.
• Create executive dashboards and self-service analytics using Power BI and Looker Studio.
• Apply AI tools to automate analytics workflows and generate insights.
• Support marketing measurement, attribution modeling and CRO initiatives.
• Manage Jira workflows and Confluence docs within Agile/Scrum.
• Ensure GDPR/LGPD compliance, consent management, data governance and audits.

Skills

GA4

Google Tag Manager

Firebase Analytics

BigQuery

Power BI

Looker Studio

Python for analytics

SQL

Git/GitHub

AI-assisted analytics

Jira

Confluence

Tools

Google Analytics 4

Google Tag Manager

Firebase Analytics

BigQuery

Power BI

Looker Studio

Jira

Confluence

Git/GitHub

Optimizely

VWO

Adobe Analytics

Tealium

Job description

We are seeking a Lead Web & Digital Analyst to serve as a Digital Analytics SME / Technical Analytics Lead, driving web and mobile analytics operations across enterprise platforms. This role focuses on advanced analytics implementation, data engineering, AI-powered automation, and stakeholder-facing reporting to support data-driven decision-making across the organization.

Responsibilities

• Implement and administer GA4 at an enterprise level, including event design, reporting, attribution, and audience creation
• Configure and manage Google Tag Manager (Web & Server-Side) with Consent Mode v2 and privacy-first measurement practices
• Establish cross-domain and cross-platform tracking along with UTM governance for marketing campaigns
• Develop mobile analytics instrumentation using Firebase Analytics and Crashlytics, including app release validation and analytics QA
• Design data layer architecture and build web and mobile analytics tagging using JavaScript
• Build and optimize data pipelines and BigQuery solutions on Google Cloud Platform
• Create executive dashboards and self-service analytics solutions using Power BI and Looker Studio
• Develop KPI frameworks and translate data into clear stakeholder narratives
• Apply Claude Code and Microsoft Copilot Studio to automate analytics workflows and build AI agents for self-service insights
• Support digital marketing measurement, including SEO, paid media, attribution modeling, and conversion rate optimization
• Manage Jira workflows and Confluence documentation within Agile/Scrum delivery frameworks
• Ensure compliance with GDPR/LGPD standards and support consent management, data governance, and audit processes

Requirements

• 9-14 years of overall experience in digital and web analytics roles
• Proficiency in Google Analytics 4, Google Tag Manager, and Firebase Analytics for web and mobile tracking implementation
• Expertise in Google Cloud Platform, BigQuery, and SQL for data engineering and warehousing
• Skills in Power BI and Looker Studio for data visualization and executive reporting
• Knowledge of Anthropic Claude Code and Microsoft Copilot Studio for AI-driven analytics automation
• Familiarity with prompt engineering, AI-assisted SQL generation, and Retrieval-Augmented Generation concepts for analytics use cases
• Background in Android and iOS SDK implementation, deep linking, and mobile event taxonomy design
• Understanding of attribution modeling, customer journey analytics, and A/B testing methodologies
• Competency in Jira, Confluence, and Agile/Scrum delivery practices
• Qualifications in GDPR/LGPD compliance and consent management platforms, with OneTrust preferred
• Nice to have Background in Adobe Analytics and Tealium or other tag management systems
• Familiarity with AppTweak and Adjust MMP or equivalent mobile measurement platforms
• Skills in Python for analytics automation and Power Automate
• Knowledge of Git/GitHub version control
• Familiarity with A/B testing platforms such as Optimizely and VWO