Analytics Executive - Digital Marketing

Target Edge; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Target Edge is seeking an Analytics Executive to translate complex business requirements into measurable data strategies for global clients. You will shape analytics infrastructure, from tracking implementation to performance reporting, driving data-driven decisions across marketing and product teams.

The role demands strong analytics, familiarity with GA4/GTM/Looker Studio, and the ability to deliver monthly performance insights with actionable recommendations.

Qualifications

• 1–3 years of experience in a data/analytics role, preferably in a B2B or digital agency environment.
• Proficient with GA4, GTM, Looker Studio, and other relevant analytics platforms.
• Strong analytical thinking and problem-solving skills.
• Experience in interpreting data to tell a story and recommend improvements.

Responsibilities

• Develop and execute comprehensive data tracking strategies aligned with client KPIs and business goals.
• Set up and manage analytics tools including GA4, GTM, Microsoft Clarity, and CRM integrations.
• Implement full-funnel attribution frameworks to reflect marketing impact across the customer journey.
• Deliver proactive intelligence on campaign performance, highlighting trends, anomalies, and opportunities.

Skills

Analytical thinking

Problem solving

Data storytelling

Attention to detail

Tools

GA4

GTM

Looker Studio

CRM integrations

Job description

Job Summary

We are looking for a data-driven and detail-oriented Analytics Executive to join our team.

Job Description

This role requires a strong understanding of B2B digital ecosystems and the ability to translate complex business requirements into measurable data strategies. You will be instrumental in shaping the analytics infrastructure for global businesses, providing end-to-end solutions: from tracking implementation to performance reporting.

Key Responsibilities:

• Develop and execute comprehensive data tracking strategies aligned with client KPIs and business goals.
• Set up and manage analytics tools including Google Tag Manager (GTM), Google Analytics 4 (GA4), Microsoft Clarity, and CRM integrations.
• Implement full-funnel attribution frameworks to accurately reflect the impact of marketing activities across the customer journey.
• Deliver proactive intelligence on campaign performance, highlighting trends, anomalies, and opportunities before they impact business goals.
• Build and maintain dashboards using Looker Studio to deliver meaningful insights across user journeys and customer acquisition funnels.
• Analyze campaign and product performance, measuring core metrics such as ROI and retention.
• Deliver monthly performance reports with actionable insights to optimize decision-making across marketing and product teams.
• Collaborate with internal stakeholders and client teams to ensure seamless tracking and reporting workflows.

Requirements:

• 1 3 years of experience in a data/analytics role, preferably in a B2B or digital agency environment.
• Proficient with GA4, GTM, Looker Studio, and other relevant analytics platforms.
• Strong analytical thinking and problem-solving skills.
• Experience in interpreting data to tell a story and recommend improvements.
• Familiarity with CRM systems and basic marketing metrics is a plus.