Analytics & Attribution Engineer

Grow Your Staff; India; Remote; INR 1,800,000 - 2,500,000; Full time

Job summary

Grow Your Staff is seeking an Analytics & Attribution Engineer for a UK-based B2B agency. This is a full-time remote role working with founder and client teams to build measurement infrastructure linking marketing to website activity, identified users, product events, transactions and revenue.

You'll implement GA4 and GTM, server-side tracking, and integrations with Looker Studio, PostHog, HubSpot, and other platforms, ensuring privacy compliance and high data quality.

Qualifications

• 3+ years hands-on GTM/GA4 implementations.
• Experience in transactional/ecommerce tracking.
• Strong knowledge of data layers, events, and governance.

Responsibilities

• Implement GTM containers with data layers, tags and triggers.
• Develop GA4 tracking including ecommerce and events.
• Enable server-side tracking and integrations with CRM/product platforms.
• Support Looker Studio dashboards and product analytics.
• Ensure data quality and reconcile platforms against sources.

Skills

GTM implementation

GA4 tracking

Data layer design

Looker Studio

PostHog

HubSpot integrations

SQL

Tools

GTM

GA4

PostHog

HubSpot

Looker Studio

BigQuery

SQL

Job description

Grow Your Staff is looking for an Analytics & Attribution Engineer for a UK-based B2B sales and marketing agency that builds and operates revenue growth systems for founder-led businesses. This is a full-time remote position.

The role offers excellent growth opportunities. You will be working directly with the Founder and client engineering teams to build and maintain the measurement infrastructure that connects marketing acquisition to website behaviour, identified users, product activity, confirmed transactions, and revenue.

Experience required : 3+ years

Time : 1:00 PM – 10:00 PM IST (Monday–Friday)

CTC : INR 18 -25 LPA

Location : Remote

Type of employment : Full-time

Responsibilities:

Analytics & Tracking Implementation

• Build and maintain Google Tag Manager (GTM) containers, including data layer design, tags, triggers, variables, and governance.
• Configure advanced GA4 implementations, including ecommerce tracking, custom dimensions, key events, cross-domain tracking, and Consent Mode.
• Implement transactional and ecommerce tracking across complex customer journeys, including purchases, bookings, refunds, and delayed transaction confirmations.
• Implement identity resolution to connect anonymous browsing activity with permanent user identities following signup or login.

Attribution & Revenue Tracking

• Build attribution mechanisms that preserve acquisition information across sessions, logins, domains, and external payment redirects.
• Maintain first-touch and last-touch attribution data throughout the customer journey.
• Connect confirmed backend transactions and revenue with the customer's original acquisition source.
• Integrate server-generated revenue and behavioural events into GA4, PostHog, HubSpot, and other platforms using the GA4 Measurement Protocol and APIs.
• Ensure transaction IDs and appropriate deduplication logic are implemented to prevent duplicate conversions and revenue reporting.

Server-Side Tracking & Integrations

• Deploy and configure server-side Google Tag Manager environments using Google Cloud.
• Implement server-side tracking solutions to improve measurement reliability, privacy compliance, and data control.
• Work with client engineering teams to define the backend data and events required for accurate analytics implementation.
• Configure API-based integrations between analytics, CRM, product, and backend systems.
• Ensure tracking implementations account for consent requirements and evolving privacy regulations.
• Product Analytics & Marketing Technology
• Install and configure PostHog or similar product analytics platforms for funnel analysis, behavioural tracking, and session replay.
• Configure HubSpot properties, contact and company mappings, lifecycle stages, and workflows.
• Implement behavioural triggers for abandonment, recovery, and lifecycle marketing workflows.
• Support integrations across marketing, product, CRM, and transactional systems.

Reporting & Data Quality

• Build dashboards in Looker Studio covering revenue attribution, acquisition performance, product funnels, and partner performance.
• Reconcile analytics platforms against source-of-truth databases to identify and resolve discrepancies.
• Validate every implementation against written acceptance criteria and complete controlled test transactions before deployment.
• Monitor data quality and investigate inconsistencies between platforms to identify and resolve root causes.
• Technical Documentation & Collaboration
• Translate written technical specifications into accurate, production-ready implementations.
• Participate in technical sessions with client engineering teams across the UK and US.
• Clearly communicate implementation requirements, dependencies, limitations, and technical issues to internal and client stakeholders.
• Create comprehensive documentation that enables client engineering teams to maintain tracking implementations following handover.
• Proactively flag technical limitations or implementation risks and recommend practical alternatives where required.

Qualifications:

• 3+ years of hands-on experience implementing Google Tag Manager and Google Analytics 4, with a strong focus on implementation rather than reporting.
• Proven experience implementing transactional or ecommerce tracking, including purchases, bookings, refunds, or similar revenue-generating events.
• Strong hands-on knowledge of GTM, including data layers, custom events, triggers, variables, custom tags, and tracking governance.
• Working knowledge of server-side tagging and server-side GTM implementations.
• Hands-on understanding of the GA4 Measurement Protocol and server-generated event tracking.
• Understanding of Consent Mode and the impact of privacy regulations on analytics and data collection.
• Excellent written and spoken English with the ability to participate confidently in technical discussions with client engineering teams and senior stakeholders.
• Ability to independently execute technical implementations from a defined specification, test thoroughly, troubleshoot issues, and document the completed solution.

Preferred Qualifications:

• Hands-on experience with PostHog, Mixpanel, Amplitude, or similar product analytics platforms.
• Experience with HubSpot operations, including properties, workflows, contact mapping, and API integrations.
• Experience building reporting solutions using Looker Studio or similar BI platforms.
• Working knowledge of BigQuery and SQL.
• Familiarity with customer data platforms such as Segment or RudderStack.
• Experience working with travel, marketplaces, ecommerce, booking platforms, or other environments where transactions may be confirmed after the original user session.