Lead - SEO

Franchise Alpha; Delhi; On-site; INR 1,200,000 - 1,600,000; Full time

Job summary

Franchise Alpha in Delhi is seeking a hands-on SEO Lead to head the SEO and paid traffic teams, driving both organic and paid growth. You will optimize all websites and properties, design strategic SEO plans, and improve content and site architecture for a superior user experience.

Ideal candidates will have a proven track record in growing organic traffic for large internet or e-commerce platforms, with strong skills in on-page/off-page optimization, technical SEO, and team leadership.

Qualifications

• Proven track record in driving organic traffic growth for large internet/e-commerce companies.
• Strong on-page and off-page optimization with deep technical SEO knowledge.
• Experience leading SEO/SEM teams and collaborating with content creators.

Responsibilities

• Lead SEO and paid traffic (SEM) teams to drive organic and inorganic traffic.
• Ensure all websites and properties are technically optimized for target audiences.
• Design and implement month-on-month SEO strategies and plans.
• Build architecture and content optimization across platforms for best UX.
• Define traffic growth targets and monitor team performance against them.
• Promote onsite and offsite activities to improve rankings and traffic.
• Stay updated on SEO, search engine, social media, and industry trends.
• Report progress and results to senior management on a regular basis.

Skills

SEO Strategy

Technical SEO

Team Leadership

Content Collaboration

Analytics & Reporting

Tools

Google Analytics

Google Search Console

Webmaster Tools

Job description

We are looking to hire a hands-on professional who shall lead SEO and paid traffic (SEM) team to drive organic traffic and also work with paid marketing team to drive inorganic traffic.

Key responsibilities :

• Ensure that all our websites and internet properties under your control have been technically optimized to attract and engage target audience.
• Understanding and designing SEO strategy for increasing the traffic, designing month on month plan to execute the SEO targets
• Create and/or modify the existing technical architecture to achieve desired growth rates for quality traffic. Build systems to ensure that entire content is optimized across all platforms (website and mobile) to provide the best user experience.
• Designing month on month keyword oriented plans and strategizing off page activities and content needs for the month. It includes link building and content development plan, working along with the content manager.
• Define and work towards achieving set traffic growth targets (organic and inorganic both) and evaluate the team against those targets.
• Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic.
• Keep pace with SEO, search engine, social media and internet marketing industry trends and development.
• Communicate to senior management about ongoing initiatives on a regular basis.

Preferred qualifications :

• Proven track record is a must : Should have proven track-record in driving organic traffic growth for one/ more of the large internet/ e-commerce companies.
• Candidate should be exceptional at on-page optimization, off-page optimization & content building. Should be technically proficient & understand tech details right from site architecture to webmaster tools.
• Should have worked in teams in the past and be able to motivate and extract the best out of his/her team members.
• Ability to work with minimum supervision, take initiatives, adhere to tight timelines and be self motivated.
• Excellent communication and interpersonal skills.