Lead - Presales

LeadSquared; Bengaluru; On-site; INR 2,600,000 - 4,200,000; Full time

Job summary

LeadSquared is expanding its US Education vertical and seeking a senior PreSales Consultant with deep education sector expertise. You will drive enterprise deal pursuits across Higher Education, K-12, and EdTech platforms, serving as the technical authority in discovery, demos, and RFP responses while partnering with the US Sales team.

This role emphasizes education domain fluency — enrollment funnels, student lifecycle management, FERPA compliance, and technology procurement.

Qualifications

• 5–10 years of experience in PreSales or Sales Consulting focusing on US Education accounts.
• Bachelor's degree required; US Education exposure is a plus.

Responsibilities

• Lead tailored product demonstrations of LeadSquared’s CRM and Student Lifecycle Management platform for Higher Education, K-12, and EdTech prospects.
• Design and deliver discovery-led demos addressing enrollment management, student engagement, retention, and alumni relations.
• Develop end-to-end solution blueprints aligned to each prospect’s admin, enrollment, and technology workflows.
• Build and deliver POCs for complex enterprise evaluations.
• Showcase integration capabilities with SIS platforms (Banner, Ellucian, PowerSchool) and LMS tools.

Skills

PreSales Experience

US Education

EdTech CRM

RFP Management

Solution Architecture

Education

Bachelor's degree

US Education exposure

Tools

SIS Platforms

LMS Tools

API Integration

Job description

About Leadsquared

LeadSquared is one of the fastest-growing SaaS companies in the CRM space — trusted by 2,000+ customers and 2.5 lakh+ users globally. We help organizations automate sales and marketing to run high-velocity revenue operations at scale. With a strong presence across the US, Middle East, ASEAN, ANZ, and South Africa, LeadSquared is expanding its US vertical teams to drive growth in Education and Healthcare — two of our strongest market segments.

About The Role

LeadSquared is expanding its US Education vertical and is looking for a senior PreSales Consultant with deep expertise in the Education sector to drive enterprise deal pursuits across Higher Education institutions, K-12 districts, EdTech platforms, and Workforce Training organizations. You will serve as the technical and solutions authority in the sales process — owning discovery, demo design, RFP responses, and proof-of-concept development — while acting as a trusted advisor to prospects and a strategic partner to the US Sales team.

This is not a generic SE role. We need someone who speaks Education — who understands enrollment funnels, student lifecycle management, and how institutions buy technology.

Solution Engineering

Product Demonstrations

RFP/RFI Response

CRM

EdTech

Higher Education

POC Development

Key Responsibilities

Solution Design & Demonstrations

• Lead tailored product demonstrations of LeadSquared’s CRM and Student Lifecycle Management platform for Higher Education, K-12, and EdTech prospects.
• Design and deliver discovery-led demos that address specific institutional pain points — enrollment management, student engagement, retention, and alumni relations.
• Develop and present end-to-end solution blueprints aligned to each prospect’s administrative, enrollment, and technology workflows.
• Build and deliver proof-of-concepts (POCs) for complex or competitive enterprise evaluations.
• Showcase integration capabilities with SIS platforms (Banner, Ellucian, PowerSchool), LMS tools, and other education ecosystem technologies.

RFP Leadership & Proposal Excellence

• Own RFI/RFP responses for US Education prospects, including functional requirements, solution architecture, and integration approach.
• Create compelling solution documents, executive summaries, and business case narratives tailored to CIO, VP Enrollment, and Provost-level audiences.
• Develop effort estimation, implementation roadmap, and TCO analysis for enterprise Education deployments.
• Maintain and improve a library of standard RFP responses, demo scripts, and proposal templates for the US Education team.

Education Domain Authority

• Serve as LeadSquared’s internal subject-matter expert on US Education: enrollment management, student success, financial aid workflows, and alumni engagement.
• Maintain competitive intelligence across EdTech CRM platforms (Salesforce Education Cloud, Slate, Ellucian CRM, Element451) and develop battle cards.
• Stay current on FERPA compliance, Title IV regulations, and accreditation-related technology requirements.
• Represent LeadSquared at US Education conferences, events, and industry forums to build brand presence and generate pipeline.

Stakeholder Engagement & Cross-Functional Collaboration

• Engage VP Enrollment Management, CIOs, Registrars, Student Success Directors, and Provosts as a trusted advisor, not just a vendor.
• Partner with the US Sales team, Marketing, and Customer Success to build winning deal strategies and seamless customer handoffs.
• Provide structured feedback to Product and Engineering on US Education market requirements and competitive gaps.
• Mentor and support junior PreSales resources as the Education vertical scales.

What We’re Looking For

Experience & Education

• 5-10 years of experience in PreSales, Solution Engineering, or Sales Consulting, with significant tenure supporting US Education accounts.
• Deep understanding of US Higher Education and/or K-12 institutional buying processes, IT governance, and technology procurement.
• Prior hands-on experience with EdTech CRM, SIS, or Student Lifecycle Management platforms is strongly preferred.
• Bachelor’s degree required; advanced degree or prior experience working inside a US educational institution is a strong plus.
• Excellent English communication skills — written, verbal, and presentation — with proven ability to engage C-suite and VP-level academic leaders.

Technical & Domain Skills

• Strong understanding of enrollment management, student lifecycle, financial aid, and alumni engagement workflows.
• Familiarity with US Education technology ecosystem: SIS platforms (Banner, Ellucian, PowerSchool, Infinite Campus), LMS (Canvas, Blackboard, D2L), and communication tools.
• Knowledge of FERPA, data privacy standards, and compliance requirements for US Education technology.
• Proficiency in solution architecture, integration design, and API-based connectivity for enterprise Education environments.
• Experience with competitive platforms: Salesforce Education Cloud, Slate, Element451, Ellucian CRM, or similar.

Good to Have

• Experience presenting at EDUCAUSE, NACAC, or similar US Education conferences.
• Familiarity with Title IV, accreditation body requirements, and financial aid system integrations.
• Experience with data analytics and reporting for student outcome tracking.